Apptopia Hires Sr. Marketing Manager from Vlingo

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Expands Offices Internationally

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I’m thrilled to be working with the deeply talented team at Apptopia to grow their already active community, worldwide.

Apptopia, the acquisition platform for mobile apps, today introduced Erin O’Reilly as vice president of marketing where she will be responsible for building Apptopia’s brand awareness worldwide. Ms. O’Reilly brings over 13 years of marketing experience specifically in the mobile and tech space. Most recently she spent the last 5 years leading all marketing efforts at Vlingo until the acquisition by Nuance Communications in June 2012.

In addition, the company has announced that it has opened a second office in Kiev, Ukraine. The new office will complement Apptopia’s headquarters in downtown Boston. Adding the new office reflects the growth of the company over the past several months and the desire to build an even stronger connection with the international app developer community already using the Apptopia platform.

“We are extremely excited to welcome Erin to the Apptopia family,” said Jonathan Kay, the company’s co-founder and chief operating officer. “Erin’s experience helping Vlingo mature from an early stage startup through to a major acquisition is extremely valuable. I feel quite confident her background, relationships, and leadership will help us take Apptopia to the next level as we rapidly expand.”

“I’m thrilled to be working with the deeply talented team at Apptopia to grow their already active community, worldwide. I’m passionate about mobile apps and this role provides me with an exciting opportunity to help the world better understand and take advantage of the powerful marketplace Apptopia has built thus far,” said Erin O’Reilly, VP of Marketing, Apptopia.

With Erin’s experience, and a new office in Kiev, Apptopia plans to better service their international client base. With nearly 45% of Apptopia’s business coming from overseas, these recent investments will increase the opportunities for the international community to flourish on Apptopia’s platform.

About Apptopia
Apptopia is a marketplace for developers, businesses and investors to buy and sell mobile app ownership. Apptopia helps developers with everything from valuing their apps to escrow services and intellectual property transfer. Apptopia launched in April 2012 and is funded by Mark Cuban and Expansion VC. For more information visit http://www.apptopia.com.

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Erin Keleher O'Reilly

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