Begins 2013 with Greatly Expanded Product Offering

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New products to include mobile marketing, customer feedback reporting, and new certifications.

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These new programs will give Certified Female Friendly® businesses more tools than ever before to serve their customers. Inc., a website, blog, and online resource that serves as a safe haven for women to connect with Certified Female Friendly® automotive retailers, today announced it would be greatly expanding the product offering to its network of Certified businesses. These new products will be available in addition to the flagship product, the Certified Female Friendly® program which offers retailers and their employees a comprehensive training program on how to better serve female customers, who account for over 80% of all automotive purchase decisions in North America. The Certified Female Friendly® program also includes ongoing marketing support in the form of regular webinars, consultations, email tips, and a robust selection of promotional materials which can be customized for that client's needs. It is the hope of Jody DeVere, CEO, that these new programs will give Certified businesses more tools than ever before to serve their customers.

New products added to the suite in 2013 include:

The AskPatty Certified Customer Friendly Program, a survey system with a built-in marketing tool allowing Certified locations to track and improve upon their customer service results with up to 30 customer surveys each month.

AskPatty Go!Mobile, a complete mobile marketing program including mobile website development and maintenance, call tracking, SEO analytics, and a complete reputation management system.

An updated AskPatty Go!Social program, offering a complete social media management solution for Certified businesses including Facebook, Twitter, Google+, and Pinterest management.

AskPatty Go!Schedule, a solution for repair shops and consumers alike, Go!Schedule connects consumers on the website directly with a Certified Female Friendly® Service Location nearby, and allows them to schedule a service visit immediately on the site.

Coming in Q2, The New Certified Diversity Friendly Program will be another component of AskPatty's continuing mission to connect hesitant consumers to car dealers, service centers, tire dealers, quick lubes, car washes and more who proudly serve consumers of all races, religions, sexualities, and gender identities. This program, like the Certified Female Friendly® Program before it, will give automotive retailers the tools to form powerful relationship with this important segment of consumers.

Retailers interested in learning more about the many programs can visit for details.

About, Inc.
With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website is a safe and reliable source for expert automotive advice and research. For auto dealers, tire centers, collision repair, and automotive service and repair centers the revolutionary Certified Female Friendly® program trains providers on how to attract and sell to women customers and bolster customer loyalty and retention.

Women can find an Ask Patty Certified Female Friendly® auto dealers, tire centers, collision repair, and automotive service and repair centers using the location search at

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.

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Kaeli Gardner
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