University of Nebraska Online Worldwide Selects CUnet as Digital Marketing Partner

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CUnet to Provide Expert Strategic Digital Marketing and Inquiry Management Services to the School

In an effort to expand their reach, support their brand, and generate more interest from prospective students, University of Nebraska Online Worldwide has chosen CUnet as their partner in digital marketing.

“Students have many options in online education, and we want them to know they can earn a high-quality degree at a reasonable cost from the University of Nebraska. CUnet is an expert in digital marketing and really understands higher education, so the fit was natural,” said Laura Wiese, marketing director for University of Nebraska Online Worldwide.

By partnering with CUnet, the University of Nebraska will enhance awareness and interest in its more than 100 online programs, with the goal of increasing the number of students enrolled. CUnet will provide strategic marketing and inquiry management services to help align the University of Nebraska’s digital marketing activities with their enrollment targets.”We’re very pleased that enrollment in our online programs continues to grow because that means we’re succeeding in our goal to expand access to education to more Nebraskans and students worldwide,” said Wiese.

The partnership will provide the University of Nebraska with:

  •     Digital marketing strategists who will develop and execute targeted search campaigns
  •     Sparkroom, CUnet’s industry-leading technology platform, which offers real-time performance updates and analysis to manage, measure, and optimize all student inquiries
  •     CUnet’s aggregate knowledge and buying leverage to improve performance and reduce overall marketing and enrollment costs

“The University of Nebraska Online Worldwide provides a truly exceptional online educational experience, with a strong breadth of degree programs,” said Dale Leatherwood, managing director of sales and marketing at CUnet. “Their own internal marketing team has worked to create an online presence that resonates with potential students around the nation and the world. Having them recognize CUnet’s technology and marketing expertise as a leader in the industry is a great stamp of approval for us, and we look forward to partnering with them.”

About CUnet
For over nine years, CUnet’s enrollment marketing experts have helped colleges and universities to reach, recruit and enroll the best students for their programs. With the industry’s leading technology platform, a comprehensive set of online marketing services, and a network of targeted media providers, CUnet delivers qualified inquiries to meet enrollment and retention goals. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site, CollegeInfo.com, and the CollegeQuest.com student advisor service. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, NJ, CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit http://www.cunet.com.

About University of Nebraska Online Worldwide
Online Worldwide is the University of Nebraska’s system-wide distance education initiative serving the needs of Nebraskans and students throughout the world. With access to more than 100 degree, certificate and endorsement programs from bachelor’s to doctoral across 16 subject areas, students can now earn a high-quality degree wherever they are. University of Nebraska online courses are taught by the same professors who teach on campus – researchers who are experts in their fields and practitioners with real-world experience. Students also benefit from exceptional services and support, while interacting with and learning from students around the world who are serious about their education.

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Colleen Gauthier

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