London, UK (PRWEB UK) 8 January 2013
2012 has seen a global explosion of video online, with eMarketer citing online video as the fastest growing advertising format for 2012. Video hosting platform vzaar today announced its own record growth throughout this period, with 48% increase in sales from January to December 2012.
CISCO predict 1.5 billion Internet video users by 2016. The monetization of video content has been one of the strong drivers of growth in 2012, according to vzaar Chairman, Gareth Cadwallader. Cadwallader said, “We have seen a surge in the amount of companies using video subscription services to generate profits and enable commerce. One of the key developments within vzaar's platform has been the move to integrate VAST 2.0 compliant pre- mid- and post- roll linear commercials.”
Security concerns are a major driver for companies moving from free-to-view to paid-for hosting platforms, according to vzaar CTO, Adrian Sevitz. “By developing enhanced security features such as Signed Keys to prevent videos from being embedded anywhere that the user does not want them to be, vzaar are ideally placed to serve this growing market,” said Sevitz.
Sevitz added, “Security is not just about access but also about control of the Brand. Branding control is essential to any business using video as a way to market their brand. In 2012 vzaar introduced branded video pages that allow subscribers to customize video pages to their own specification.”
Jim Henry, vzaar Vice President of Sales observes, “As the commercial use of video evolves, we see more agencies and web developers managing multiple subscriber profiles within one umbrella account using services such as vzaar's Multi User Accounts feature.”
"2012 represented an important achievement not only in terms of the numbers but also because they reflected a healthy split between new accounts and existing customers who signed on for larger and longer term contracts," offered Henry. "With the continued rise of online video, global demand for our platform will continue to drive significant growth for us going forward."
vzaar provides professional video hosting for businesses who need their videos to do more than just play. Operating across six different continents with an 1800 strong customer base, vzaar has established itself as the go to video hosting platform for companies looking to enable commerce.
For more information and to register for a 30 day free trial of the vzaar video hosting platform, visit http://vzaar.com. For inquiries call 1-877-831-7110 (US) or 020 7820 6280 (UK).