(PRWEB) January 09, 2013
SBWDA.org Launches Services To Protect Small Businesses From Unqualified Web Design and Internet Marketing Services
SBWDA, or the Small Business Web Development Association, offers a new website design monitoring service which offers sorely needed qualification standards to the website development industry. These services assure small businesses can make a qualified decision that will give them the best chance for success.
Most startup and small businesses will not succeed. Traditionally a large percentage will fail due to a poor business model while others succumb to a lack of funding. But as businesses try to capture the marketing influence of the Web, the majority of small businesses are failing due a new culprit: Poorly qualified web development and marketing services.
SBWDA.org was created to challenge the influx of unqualified web designers, do-it-yourself website packages, “smoke and mirror” design firms, and subpar Internet marketing services. This is achieved by SBWDA through rigorous certifications, a consistent price structure, and marketing collateral monitoring.
To become a member of SBWDA, web design companies not only have to exhibit technical qualifications, but also maintain a consistent price structure, and avoid using misleading marketing tactics. This standardization gives ethical web design entities a platform for promoting their business and to help them stand apart from the oversaturated, unqualified web design services plaguing small businesses today.
Some of these tactics include using generic template designs and promoting them as custom work, using “bait and switch techniques” with sponsored listing and organic search engine optimization, using confusing terminology, presenting incomplete quotes, hiding skillset limitations, and offering services that don’t encompass the necessary arenas of consultation, design, and marketing.
SBWDA receives compensation by web design entities that have a desire to prove their services are qualified. Once a web design service passes a SBWDA certification, a web design firm can use their certification as a basis to give their prospective clients a maximized comfort level and assurance their services will meet the demanding needs of a small business.
SBWDA also offers complaint filing services, membership validation, and a free proposal evaluation. Complaint Filing was incorporated to assure each member operates ethically and in a professional manner. Membership Validation verifies that a web design entity is actually a member of SBWDA.org.
The Free Proposal Evaluation service is unique in that SBWDA will evaluate any proposal free of charge for any small business. SBWDA will offer suggestions and notify the business that submitted the proposal of any questionable details about the proposal. They will also offer a SBWDA member that offers a competitive service. The small business can also request the web design entity they are considering to become a member of SBWDA as a condition of acceptance.
SBWDA was founded by highly qualified marketing and web design experts, such as Ken Carroll, the Co-Founder and Creative Director at NiftyWay & Integris Design.
It is the goal of SBWDA to eliminate unneeded excess failure rates for startup and small businesses. This effort should organically help with economic recovery while offering industry-leading standards that small businesses can trust.