Lida Citroen, of LIDA360, to Speak to Colorado Women's Bar Association

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Lida Citroen, Principal and Owner of LIDA360, will present her acclaimed personal branding workshop to the Colorado Women's Bar Association on January 15.

Lida Citroen, Reputation Management and Personal Branding Expert

Reputation and personal brand are critical to building trust and credibility with clients.

On January 15, in Denver, Colorado, international reputation management expert, Lida Citroen, will address members of the Colorado Women’s Bar Association on the topic of building career credibility. The event is open to members and non-members of the CWBA and is eligible for CLE Accreditation (3 CLEs).

The event will be held at: The offices of Gibson Dunn & Crutcher LLP, 1801 California Street, Suite 4200, Denver 80202, from 8:30 am to 12:00 noon. Registration: $10 for CWBA members; $15 for non-members; $5 for law students. Includes breakfast. More information is available at

Lida Citroën will discuss the importance of skillful communication, including the key fundamentals of personal branding and reputation management for female attorneys in particular. She will demonstrate how crafting one’s personal brand can make them more effective and valuable at work. Her presentation will include a discussion of developing a brand strategy through social media, as well as:

1. How to market yourself to stand apart, without being a showboat or a bi**h
2. How women lawyers can build trust and promote themselves to gain credibility
3. Tips for promoting yourself within the firm and within the community (outside the firm).
4. What’s appropriate in image and style?
5. How to use social media to build your personal brand and raise your own profile

For more information on this workshop or to register, visit

LIDA360 is a brand consultancy firm, based in Colorado. Principal Lida Citroën is an international branding and reputation management expert who designs and enhances the identities of companies, executives and individuals globally. Citroën practices an integrated approach to branding, marketing and communications that enhances the total customer experience and reduces the investment for success.

An accomplished speaker, Lida engages audiences with her empowering message about managing your personal brand and reputation. Lida presents programs for corporations, conventions and non-profit organizations around the U.S. She can be reached at 800.314.5060 or

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