Toronto, Ontario (PRWEB) January 09, 2013
From hardcore SEO and PPC analytics to content strategy and social integration, Search Marketing Expo (SMX) Toronto (March 20-21, 2013) provides all that savvy search and digital marketers need to boost results.
Search has always been a zoo, but nothing quite like Google’s Panda and Penguin. With Google making up to 600 changes to its algorithm per year, keeping on top of developments has become a critical task for search marketers:
- What content does the updated algorithm punish or favor?
- Which SEO guidelines should sites follow?
- How can marketers measure success in an age of personalized search results?
And then there’s the monster in the conference room – paid search. Advances in behavioral ads, social media tie-ins and new ad formats mean PPC marketers have more opportunities than ever to tame the beast. But how can we avoid being bitten by bad campaign strategies?
Answers to all of these questions can be found in SMX Toronto’s 20+ sessions, multiple social events, analytics workshops and industry keynotes. As a networking bonus, this search marketing conference is co-located with three other major marketing events – Internet Marketing Conference (IMC), eMetrics Summit and Predictive Analytics World.
EARLY BIRD DISCOUNT:
Register before January 25, 2013 for SMX Toronto (March 20-21, 2013) and save up to $400 off the full price.
View the full agenda and see all the in-depth sessions available.
About Search Marketing Expo (SMX) Toronto
SMX Toronto is a two-day conference covering all aspects of search marketing. In addition to in-depth workshops and networking activities, SMX offers over 20 sessions across 4 tracks delivered by top industry professionals.
Attendees have the opportunity to:
- Learn the essentials to optimizing paid search
- Gain insights into successful search business strategies
- Dig deep into search analytics
- Analyze the impact of new media, platforms and technology
- Brush up on the fundamentals of SEO and non-paid, organic search
SMX Toronto is co-located with the eMetrics Summit, Internet Marketing Conference (IMC) and Predictive Analytics World (PAW).
About Rising Media
Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media-produced events include Data Driven Business Week, eMetrics Summit, Context Conference, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.