Applied Analytics: A Roadmap to Big Data Applications

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Georgian Partners has published the "11 Principles of Applied Analytics" to assist entrepreneurs in making the most of the Big Data applications opportunity.

"Applied Analytics is at the heart of our solutions and will ultimately drive increased effectiveness and monetization for our customers mobile content,” Kunal Gupta, CEO, Polar Mobile

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Georgian Partners, a leading growth equity firm investing in expansion stage Enterprise Software, Internet and Information companies, today announced it has published the “11 Principles of Applied Analytics”, available at: http://www.georgianpartners.com/applied-analytics.

Applied Analytics is the convergence of three key capabilities: deep domain knowledge around a Business Process, use of Big Data software platforms and the Information Rights to use relevant data. The “11 Principles of Applied Analytics” cover the issues that software, Internet and information services companies can consider if they have a strategy to increase their value by embracing analytics in their products and their operations.

“We’ve developed the 11 Principles of Applied Analytics through our experience with a range of companies over the past four years” says Justin LaFayette, Managing Partner and co-founder, Georgian Partners. “These Principles are an effective way to understand the complexities involved, and includes a maturity model to test a company against.”

Polar Mobile, a leading solutions provider for digital media distribution and monetization, is one of the Georgian Partners portfolio companies. Polar are executing a strategy to bring robust analytics capabilities to their MediaEverywhere platform as part of their long term goal of helping brands get better intelligence and understanding of mobile media content consumers.

“Applied Analytics is at the heart of our solutions and will ultimately drive increased effectiveness and monetization for our customers mobile content,” says Kunal Gupta, CEO. “We’ve used Georgian partners’ expertise and advice on Applied Analytics to help our clients uncover real business value from it. This has helped differentiate our product and our value proposition for customers.”

Georgian Partners’ LaFayette adds, “The Big Data era is moving to a new stage, in which successful software companies will figure out how to optimize their offerings by delivering the most valuable insight at the moment when it can have the biggest impact. The Principles of Applied Analytics are useful for creating a strategy to accelerate this.”

ENDS

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Ben Wilde
bwilde@georgianpartners.com
+64 21 845 991
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