HealthDirect Partners Announces Launch of new Fund: Healthcare Consumers Product Fund II (HCP II).

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HealthDirect Partners (HDP), a leading healthcare innovation incubator announces today its new fund: Healthcare Consumers Product Fund II. HDP takes concepts from inception through retail distribution leveraging its network of over 22,000 consumer retailers.

HealthDirect Partners key advantage lies in its access to a retail distribution network of over 22,000 retailers. With in-house capabilities to take take products to market from inception, HDP provides a unique offering to innovators and scientists.

HealthDirect Partners a leading healthcare consumer incubator providing expertise in the funding, development and distribution of novel/ innovative healthcare consumer products announces today that it has established its Healthcare Consumer Products Fund II (HCP II). ​

While HealthDirect Partners centers its initial resources on taking products and concepts through prototype, testing and certification, the group’s true strength lies in its distribution network of over 22,000 individual store retailers. This network of retailers provides inventors and organizations direct access to retail store shelves. Additionally, HealthDirect Partners excels at marketing production for television infomercial/commercial media as well as conventional marketing. With a development cycle of under 30 days for media distribution, the group is able to take inventor's products to the mass market in unprecedented time.

This fund will focus on providing expertise, guidance and support for projects in the direct to consumer healthcare space, the company's core competency. The investments will range from $50,000 to $3,000,000 per venture. By leveraging experience in innovation and entrepreneurship with the goal of spurring ventures bridging consumers to novel products, the HCP Fund II will support projects that aim to solve issues faced by millions daily in promoting and maintaining their health.“From the inception of HealthDirect Partners, we have dedicated ourselves to the implementation of an effective methodology that assists healthcare innovators and entrepreneurs to bring their products to market” said Steven Howell, CEO at HealthDirect Partners. ​

“By leveraging the clinical expertise of physicians and scientists, we are able to provide due diligence on healthcare products across broad therapeutic areas as they apply to the consumer healthcare space,” said Dr. Amit Mehta, MD, FRCP, President and Medical Lead at HealthDirect Partners. “This coupled with a rapid marketing development cycle and a massive distribution network allows HealthDirect Partners to be first to market on novel products which is an unparalleled benefit to innovators." With the inception of their latest fund, HealthDirect Partners is requesting innovators and entrepreneurs who wish to incubate their concepts or market their products through HealthDirect Partners’ development and distribution network to contact them.

Media Contacts:
Health Direct Partners, LLC
T 540.947.1HDP (1437)
F 888.794.6402
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