3dcart Powers New Allparts Website to a 33 Percent Increase in Per-Visit Page Views

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Music Parts Supplier Ditches Old Vendor for Sleeker, More Reliable Technology

In just two months with 3dcart, Allparts has reached new milestones, including a 25 percent reduction in site response time, 33 percent increase in per-visit page views and an extra 600 daily site visitors.

Allparts launched its new and improved online store with ecommerce software provider 3dcart in October. Just two months later, the popular music supplies brand has reached new milestones, including a 25 percent reduction in site response time, 33 percent increase in per-visit page views and an extra 600 daily site visitors.

Dean Peckenpaugh, Allparts’ IT director, saw the need for a new software platform after the company’s current shopping cart vendor began to buckle under the strain of maintaining its new in-house servers. Poor uptime, coupled with outrageous overage fees, became a huge business challenge.

3dcart helped solve those problems.

“Not only do we pay lower fees with 3dcart—it’s also a slimmer platform that consumes less bandwidth than our previous software to perform the same actions,” Dean explains. “We get more bandwidth with 3dcart and use less. Even if we went over our core package, which we rarely do, it wouldn’t cost us half as much as our last provider.”

Price was only part of the equation. Three other core strengths within 3dcart helped sway Dean.

  •     Ease of use: 3dcart requires no custom code or design. Dean is able to configure frontend presentation and backend settings with very little hassle.
  •     Customer segmentation: Segmenting businesses and individuals is a simple process. Shipping and payment specifications automatically adjust based on different sign-in or checkout criteria.
  •     Simple customization: Product and category page access was a huge bonus for Dean. He also cites 3dcart’s 50+ email templates as extremely helpful features.

“It’s all out-of-the-box—no extra coding or fees,” Dean says. “It doesn’t get much better than that.”

To view the full Allparts story, visit http://www.3dcart.com/ecommerce-case-studies.html.

About 3dcart
3dcart (http://www.3dcart.com) is the leading ecommerce provider for businesses of all sizes. It simplifies the complexity associated with building an online store and in the process helps businesses succeed online. The company partners with more than 200 of the world’s leading online services providers, including payment solutions, shipping carriers and more. Its web-based offering provides the most complete set of ecommerce services available, including website building, order management and marketing tools.

3dcart serves thousands of customers worldwide. Services include the tools, advice, technical support, and technology to manage an entire online operation successful. Established in 1997, 3dcart’s entire operation including product development and technical support is U.S. based in their Tamarac, Florida offices. Today, 3dcart is an Inc. 5000 company, a Visa PCI Certified provider and a pioneer in Mobile Commerce and Social Marketing, with over 16,000 successful clients, including The New York Times, Candy.com, Blue Diamond®, IdealBaby.com and many others.


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Jimmy Rodriguez
3dcart Marketing
(800) 828-6650 x 113
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