Accountants Give Avalara’s AvaTax™ Certs Top Honors in 2013 CPA Practice Advisor Readers’ Choice Awards

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Avalara’s AvaTax, AvaTax 1099 and TrustFile™ also among magazine readers’ favorites

Scott McFarlane

Avalara (, the market leading provider of sales tax and compliance automation services in the cloud, was recently honored by the readers of CPA Practice Advisor as part of the magazine’s 2013 Readers’ Choice Awards.

Award winners were chosen according to votes by the publication’s readership of 50,000+ accounting professionals. AvaTax Certs was the top choice in the Sales & Use Tax Exemption Certificate Management category. Readers also voted AvaTax 1099 as a favorite in the 1099/W-2 Compliance category, and both AvaTax and TrustFile were chosen as favorites in the Sales & Use Tax category.

"Based on the votes, it's clear to me that our readers understand and rely on the stability and availability of cloud-based providers such as Avalara to automate and expedite sales tax reporting and compliance for their clients," said Darren Root, CPA.CITP, CEO of RootWorks LLC and executive editor of CPA Practice Advisor. "AvaTax Certs is an excellent example accountants can look at to make the entire sales tax process not only efficient, but cost effective as well."

"As we work to strengthen our relationships with the accountants community as a whole, nothing is more important to us than receiving this level of support and recognition directly from the professionals who are so influential in helping their clients comply with, and report on, sales tax,” said Scott McFarlane, CEO and co-founder at Avalara. “That’s a vote of confidence for our products, but it also shows that the accounting profession embraces and trusts the ease of use and simplicity of cloud-based solutions.”

Here is a basic description of each winning product:

  •     AvaTax reduces audit risk with cloud-based sales tax services that make it simple to calculate rates, manage exemption certificates, file forms and remit payments. AvaTax provides seamless, transparent integration with 100+ existing ERP, accounting, eCommerce, mCommerce and retail POS systems.
  •     AvaTax 1099 enables the printing, mailing and electronic filing of 1099s, and handles TIN verification. It is designed to take the stress out of the annual 1099 headaches experienced by most AP departments at year end.
  •     AvaTax Certs is a complete exemption certificate management service. From wizard-driven online collection to associating the correct certificate with transactions, AvaTax Certs ensures companies maintain compliance and reduce their audit risk.
  •     TrustFile offers a simple, inexpensive solution that automates the sales and use tax compliance process in 12 states that mandate e-Filing and payment. TrustFile lets you transmit sales tax returns and payments electronically per Department of Revenue e-File specifications, with added features that offer greater control over data and further simplify the entire filing process. It is a quick, reliable alternative to state tax filing web sites.

For more information on these award-winning sales and use tax products and services, go to


About Avalara

Founded in 2004, Avalara pioneered a service-based platform for sales tax and compliance automation and has been recognized for years as one of America’s fastest growing technology firms. The company’s cloud solutions help thousands of customers stay focused on their core businesses by providing automated end to end compliance services including sales and use tax calculation, exemption certificate management, filing and remittance, and a broad array of related services.

Avalara built its technology platform and extensive user base using internal expertise and the strategic acquisition of industry leading organizations, technologies, and personnel. Operating behind the scenes via seamless integration with virtually any business management system, Avalara delivers fast, easy, accurate, and affordable solutions for companies of any size.

Headquartered on Bainbridge Island, WA, the company employs more than 300 professionals worldwide. Additional offices include Seattle; Irvine, San Diego, and Rocklin, CA; Falls Church, VA; and Pune, India.


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