Playersoft's Mobile Enrollment Receives Gaming and Leisure’s Top Award

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Gaming and Leisure presents its "Platinum Award" to Playersoft Technologies Mobile Enrollment as the gaming industry's best new product of 2012.

Playersoft's Mobile Enrollment is streamlining casino player enrollment by eliminating lines and increasing data accuracy.

Mobile Enrollment, Playersoft’s player club enrollment system, has been awarded top honors by Gaming and Leisure Magazine’s CIO roundtable, winning the 2012 Platinum Award for its iPod based Mobile Enrollment platform. The Awards are given in multiple categories, including Innovation, Partnership, and Transformation. The Platinum award encompasses all of these categories and is considered the Overall Best.

“We’re honored and very proud of this award,” said Playersoft President, Tony de Leon. “To be recognized as the best product for 2012 from these judges, themselves top innovators in the gaming industry, is a confirmation of our own belief that Mobile Enrollment is literally a game changer for the casino industry.”

Mobile Enrollment has an open design interface and can operate with any casino player tracking system. It transforms the member sign up process from several minutes at a club booth, to just a few seconds anywhere on the casino floor, utilizing an iPhone or iPod Touch. This makes the entire system lightweight, intuitive and easy to use, and can completely eliminate lines at a players club booth or anywhere players sign up. A variety of features are offered with the Mobile Enrollment product, including ‘Offline Mode,” allowing staff to collect enrollment data offsite or at any venue.

Playersoft products have gained momentum in recent months from a wide variety of casino customers since introducing the product in August of 2011. “We’ve had requests, interest and inked agreements with partners from the Gulf Coast to the Las Vegas Strip,” said de Leon. “The recognition Gaming and Leisure has given us is our next ‘billboard’ and puts us on the casino industry map in a very special way.”

Playersoft had a unique impact with Mobile Enrollment in May 2012 when Margaritaville in Biloxi became the first casino to open its doors without a physical players club booth, instead opting to use Mobile Enrollment as its virtual players club booth from day one. Since the Margaritaville opening, several resort customers have signed on with successful installations including the Atlantis Paradise Island, Bahamas, Hardrock Casino in Las Vegas and many others.

“This prestigious award does for us what Mobile Enrollment has been doing for our clients. It provides momentum for this product as well as our other services,” said de Leon. “We’re proud to be acknowledged by Gaming and Leisure and excited to tell our story and the many ways Mobile Enrollment can impact a casino’s operation.”

The principals of Playersoft all come from casino operations backgrounds from both Las Vegas resorts and Native American gaming operations and know the importance of making the player’s visit convenient and hassle free regardless of a property’s size. “Mobile Enrollment was designed specifically to do that by streamlining the enrollment process,” said de Leon. “But it also improves data accuracy during the sign up process and profitability in a number of ways.”
Playersoft Technologies began operations in August of 2010 with a mission to help casino operators improve the players gaming experience by creating a positive effect on player retention and profitability.
Playersoft Technologies (760) 440-9075 info(at)playersoft(dot)com

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Rick Messura

Tony de Leon
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