SEO Positive Responds to Google Introducing Changes Following US Federal Trade Commission Investigation

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Leading online promotion company, SEO Positive, have responded to changes introduced by Google following their FTC investigation.

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Google has introduced two voluntary changes to aid its users.

According to an article from the Washington Post, the US Federal Trade Commission has closed its investigation into Google after 19 months. SEO Positive has been following the investigation, and is intrigued by the changes Google are introducing.

Google has introduced two voluntary changes to aid its users. One of the changes will be the option for websites to remove content like reviews from specialised search results pages and the other change will allow advertisers to mix and copy ad campaign data within third party services that use their AdWords API.

SEO Positive are persistently monitoring any changes to Google, to ensure they can provide the best service for their customers. The new changes being introduced look to benefit some clients.

Ben Austin, Managing Director at SEO Positive, explains:

“It is interesting to see how Google have responded to this investigation. These changes should make it easier for advertisers to compare prices and performance on Google’s AdWords system with rival online ad networks. It will also give our PPC experts the freedom to create more personalised campaigns for our clients.”

SEO Positive is continuing to monitor the latest updates in search to develop the best campaigns for its customers.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.

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