Real Estate Marketing Insider Looks at “Beta Brokers” Innovations

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The Real Estate Marketing Insider names a panel of “Beta Brokers” taking place in NYC as its Mobile Marketing Story of the Week, and looks at possible new business ideas for real estate professionals.

The Real Estate Marketing Insider named as its Mobile Marketing Story of the Week the “Beta Brokerage” Project, a Better Homes and Gardens initiative, being discussed by Inman this month at the RealEstate Connect conference in New York City. REMI examined some of the Beta Brokers’ innovations in real estate sales and marketing, and made some recommendations to its readers on what to try themselves.

At this month’s RealEstate Connect conference in New York City, one of the panels will feature brokers involved in the Beta Brokerage Project that finds and features innovative, “next generation” real estate firms and realtors. The project occasionally inducts new classes of “Beta Brokers” who have been identified as using new and innovative marketing or sales techniques to grow their business.

The featured panelists come from diverse backgrounds and markets, and their businesses are of all shapes and sizes. Panelist Vanessa Bergmark’s firm consists of two offices and 75 agents, while Justin Britt’s firm Hawaii Life comprises six offices and 125 agents, and is one of Hawaii’s fastest-growing businesses.

There are real lessons about new business tactics to be taken from these panelists, all of whom have had great success in their real estate businesses. REMI looked at each panelist, their marketing innovations, and ways in which they’ve tried to grow their business. The Insider advises its readers to try these three techniques for themselves, whether their firm sells country homes, beach front vacation rentals, or anything in between:

  •     Do Good Real Estate in Wilmington, N.C., gives 20 percent of its sales commissions to charities of the clients’ choosing. For firms with high sales volume or regular big-ticket transactions, this can be a great way to enhance presence in the community, especially among wealthier buyers who tend to run in philanthropic circles.
  •     Vanessa Bergmark’s locally-focused Red Oak Realty based in Berkeley, Calif., has redone its business from the inside out. Bergmark’s office contains no private spaces, save for a phone booth for private calls with clients. This business space encourages communication and collaboration among realtors, rather than enforcing isolation and competition. In local markets that value a friendly and agreeable business outlook, this form of relationship among a firm’s realtors is invaluable.
  •     On the other side of customer relations is Justin Britt’s Hawaii Life, a business that is based entirely online. The key to their success, despite having no in-person presence, is Britt’s background in search engine optimization, which allows Hawaii Life to be at the forefront of any search for Hawaii real estate. Firms elsewhere that want to enhance their online presence should look for opportunities for search engine optimization, and even consider hiring a web developer with SEO familiarity.

The Real Estate Marketing Insider highlighted the upcoming panel of “Beta Brokers,” Better Homes and Gardens’ innovators in real estate, as its Mobile Marketing Story of the Week. REMI examined the panelists and recommended three successful business innovations that realtors and real estate companies should try for themselves.

About The Real Estate Marketing Insider:
The Real Estate Marketing Insider is a La Jolla, Calif.-based online journal specializing in real estate. Realtors, home buyers, and home sellers can turn to REMI for breaking news, trend analysis, and tips to grow their business or find a home.

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