There are significant opportunities for music publishers, music commerce platforms, smartphone manufacturers and internet radio app writers to target consumers that listen to music on their smartphone.
Port Washington, N.Y. (PRWEB) January 09, 2013
According to the IdeaShifters exclusive mobile panel of 18-34 year olds, 68 percent of Smartphone owners use their phones to listen to music, as compared to 87 percent for texting, 85 percent for e-mail and 84 percent for voice-calls. Of the non-core smartphone functions, music and gaming ranked similarly as far as usage. “There are significant opportunities for music publishers, music commerce platforms, smartphone manufacturers and internet radio app writers to target consumers that listen to music on their smartphone,” according to Sima Vasa, CEO of Paradigm Sample.
Paradigm Sample’s Smartphone Music Survey revealed that 64 percent of those who listen to music on their smartphone do so daily or several times a day. Overwhelmingly, consumers choose either internet radio apps such as Pandora to stream music, or listen to MP3 files on their smartphone.
Pandora, which offers a wide array of free, ad-supported music to the 68 percent of listeners who report having it on their phones, is the most popular music app. It is available to a wide range of the most popular smartphones. In contrast, on-device music store apps such as iTunes are often limited in terms of the operating systems or handset brands they service.
“The versatility of the smartphone in terms of portability and the application allows the smartphone to dominate the device market,” says Vasa. Among smartphone music listeners, 72 percent listen to music at home. Almost as many, 68 percent, use their smartphone to listen to audio while driving, and 58 percent listen to music on their smartphones during outdoor fitness activities.
How smartphone music listeners categorize the music they listen to is very much a matter of personal taste. Personal playlists are the most popular choice with 56 percent of users choosing to listen to their music this way. Shuffle, genre and artist are all popular choices as well. Only 28 percent of users listen to music by album, which continues to be a declining method of music delivery. Vasa notes that, “The availability of these options is extremely important for consumers, who want to be able to listen to what they want when they want.”
About Paradigm Sample
Since 2009 Paradigm Sample’s proven real-time market research has given leading companies a solid foundation to support all types of business and marketing objectives. The company’s extensive experience and knowledge in building mobile-based research solutions provides information and insight that can't be acquired from traditional market-research methods. Paradigm Sample also regularly partners with other market-research companies who need the company’s mobile-research platform, MobilePulse, to give their own clients compelling and valuable consumer information. This information spans all age groups, ethnicities, and regional demographics -- including the lucrative, and notoriously hard-to-reach, millennial generation. For more information, visit http://www.paradigmsample.com.