Safe is Sexier than Drinking and Driving Says Unique Franchise Company, Breathe Legal

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Utah company has created a whole new socially-responsible franchise category with many benefits that meet the challenges of today’s economy.

“We all love to celebrate, and doing so responsibly helps everyone. That’s why we founded our company, to provide bar and restaurant patrons with reliable Blood Alcohol Content (BAC) level information for their personal safety."

Celebrating with friends often includes wearing sexy attire and enjoying a night of drinking and partying. But, according to Breathe Legal, a Utah-based franchisor that places state-of-the-art breathalyzer machines in bars and restaurants across the U.S., there’s nothing sexy about getting behind the wheel of a car while intoxicated. Breathe Legal, one of Utah’s fastest growing franchise startups ever, is taking its important message and unique opportunity to Miami, Florida for the Franchise Expo South Show in January.

“We all love to celebrate, and doing so responsibly helps everyone. That’s why we founded our company, to provide bar and restaurant patrons with reliable Blood Alcohol Content (BAC) level information for their personal safety and to assist in reducing bar or restaurant liability,” said Russ Smith, Breathe Legal Founder. “Our franchise opportunity creates a win-win situation for everyone, which is why we’re expanding quickly and you’ll soon see our high tech machines across the country.”

Breathe Legal has sold 42 franchises and placed 140 of its heated fuel cell breathalyzers in 11 states within 18 months. The highly-accurate Breathe Legal Breathalyzer is a benefit to establishments because it not only assists in protecting against SIP and DRAM shop liability at no cost to the establishment, but also provides a smart phone app that participating locations can use to post specials, promotions, social media links and customer reward offers.

Breathe Legal also provides significant benefits to franchisees that should be appealing in today’s economy including: low capital investment and monthly overhead, short turnaround time to market, little or no personnel costs and no site build out. The unique franchise provides the ability to generate recurring income from both vending and advertising revenue, while not requiring the ever-increasing costs of health insurance for employees.

“The Breathe Legal franchise opportunity is truly one-of-a-kind, and it has created a whole new socially responsible franchise category,” said Smith. “But, more importantly our franchises will potentially reduce the number of drunk drivers, alcohol-related convictions and civil law suits for establishments and their patrons.”

Smith, a 49 year-old Park City resident knows from personal experience how easy it is to put one’s self in a situation of driving intoxicated. In 2010, Smith had been enjoying an evening of drinking and dining with friends, when he got into his car and started to drive home. He was pulled over by local police when he rolled through a stop sign. Smith passed the sobriety test, but the whole experience was horrifying to him as he realized the dramatic impact that a DUI could have had on his life as well as the lives of others.

“That experience prompted me to look for a simple way to provide an accurate on-site BAC test in bars that will let people know precisely if they are too intoxicated to drive,” added Smith.

Breathe Legal will be demonstrating its technology and providing additional information about the franchise at Franchise Expo South booth number 239, January 11-13, 2013. For more information visit or call 1-855-9BREATH.

About Breathe Legal
Breathe Legal is a Park City, Utah-based national franchise company, in operation since 2011 that provides state-of-the-art breathalyzer machines to bars and restaurants across the U.S. The company currently has placed 140 of its breathalyzers machines in 11 states including Utah, California, Arizona, and Nevada. For more information visit or call 1-855-9BREATH. Inquiries can be emailed to contact(at)breathelegal(dot)com.


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