North Social Goes Mobile With The Launch of Thumbprize

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New mobile marketing platform enables brands to launch powerful promotions simultaneously across mobile, social, and the web.

Since Facebook does not allow fan page apps to run inside their mobile app, we decided to turn what was becoming a huge problem for our customers into an advantage. - Alex Bernstein, Managing Partner, North Social

North Social, a leading provider of Facebook applications for over 25,000 businesses, has released a new mobile marketing platform called Thumbprize, which enables brands to run social media powered promotions that deliver an optimized experience for mobile users.

The core of the Thumbprize apps is a unified content management system which enables brands to seamlessly push coupons and contests to reach, engage, and instantly reward their on-the-go consumer from a single interface. Thumbprize powered promotions are accessible across all social networks, platforms, and devices. In addition to social clicks, the mobile solution enables marketers to take advantage of the massive reach of mobile ads without having to build a separate mobile website or landing page.

“Facebook traffic has shifted from desktop to nearly two-thirds mobile. Since Facebook does not allow fan page apps to run inside their mobile app, we decided to turn what was becoming a huge problem for our customers into an advantage. Thumbprize apps fundamentally change the way mobile promotions run both on and offline. It’s simple really, promotions that work seamlessly across multiple social networks and devices will deliver far better results for the brand," says Alex Bernstein, Managing Partner, North Social.

To be successful in a consumer driven world brands must learn how to better connect with customers when it is convenient for today’s on the go consumer. Thumbprize mobile apps empower brands with a smart URL so they can push their promotions across all social networks like Facebook or Twitter, place a link on in-store signage, or in other mobile ad campaigns. The smart URL will direct mobile browsers to a unique mobile experience and take desktop users with larger screen space to a native desktop experience.

Brands and agencies looking to reach and reward their mobile consumer can learn more about purchasing the Thumbprize mobile marketing platform at Active North Social user accounts will be upgraded to include the new mobile applications in January 2013. To see the North Social mobile apps in action and mobile pricing and plans, visit

About North Social
North Social provides one of the largest platforms of Facebook and mobile apps for reaching, engaging, and rewarding consumers. Over 150,000 North Social apps have been installed by businesses worldwide, including by such global brands as L’Oreal, Virgin, Sony, Fantastic Sam’s,1.800.Baskets, and Clif Bar. In February 2011, North Social was acquired by Vocus, a Maryland based provider of cloud marketing software. For more information about their software and custom app development services, please visit

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit or call (800) 345-5572.

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Elspeth Pelliccia
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