Dallas SEO Team Issues Warning To Small Business Owners: Changes To Google's Algorithm Will Impact Your Company's Search Engine Rankings

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In 2012, Google made many changes to their search engine algorithm, which controls how websites are ranked. More changes are expected in 2013 and small business owners will need to adapt in order to maintain search engine rankings.

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If you do not adapt your strategy, your rankings will drop, your customers will not be able to find you through the search engines and your company will lose business.

Dallas SEO Team, a local firm specializing in optimizing websites, has issued a warning for local businesses regarding changes to search engine optimization (SEO) practices that could jeopardize their website rankings. Specifically, Google, the world’s leading search engine, has implemented changes that affect how websites are ranked.

“Many of the search engine optimization strategies that used to work just a few years ago are no longer effective” states Jeff LeVan, CEO of Dallas SEO Team. “If you do not adapt your strategy, your rankings will drop, your customers will not be able to find you through the search engines and your company will lose business.”

In 2012, thousands of websites significantly dropped in rankings due to updates to Google’s algorithm, and in 2013, many more sites are sure to drop. “Google is constantly striving to improve the quality of their search results, and thus the search engine algorithm is updated very regularly. If you want to maintain high rankings in the search engines, it’s important to pay attention to algorithm updates and modify your strategy accordingly,” states LeVan.

According to a recent study by comScore, 58% of consumers go to a search engine as the first step when evaluating a potential purchase. About 86% of respondents say that search engine research is a very important part of the buying process. It’s very important for businesses to have a presence in the search engines to gain access to the millions who research potential purchases online each day.

LeVan goes on to say that small business owners may want to outsource their website management to a firm similar to his. “If my expertise is in managing a roofing company, I may find myself unable to devote the necessary time and energy it will take to effectively engage in SEO. We have a staff of professionals whose sole purpose is to maximize your website’s visibility in the search engines,” LeVan says. “We stay on top of all changes that occur and adjust our strategy as necessary to give you the best chance at ranking high in the search engines, which leads to more customers for your business.”

What else is in store for 2013 for those who conduct business on the web? One thing is certain: expect frequent change in 2013 and beyond. As Google and other search engines refine how they monitor and rank traffic on the web, they will be honing standards constantly. The challenge to stay on pace really may be better left to the professionals.

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