The World of Digital Advertising is Quickly Changing and a New Book, "HTML5 Advertising" Just Released by Apress Media Offers Readers Insight on How to Stay on Trend.

Share Article

This latest book sheds light on the whole digital advertising process from start to finish, equipping readers with the knowledge to attack cutting-edge, rich media projects with confidence and scale.

HTML5 Advertising

"Learn to have more consistent integration in our multi-screen society."

We live in a time where marketers, designers, and developers are confused as to what they can and can’t do on different devices, browsers, and operating systems. Enter HTML5 and the benefits of a plug-in free environment where one is able to reach a larger audience for ads and have more consistent integration in our multi-screen society.

"HTML5 Advertising," authored, by John Percival, a Senior Creative Technologist at PointRoll, a leading digital marketing technology and solutions provider, teaches readers how to take advantage of new HTML5 features such as canvas, CSS3 animations, DOM events, audio and video, and offline storage. Readers will also learn how to get around discrepancies in browser support with JavaScript and polyfills. Tips and tricks are provided to better optimize content across screens and make the most successful campaign with the lightest footprint possible, which is especially important when deploying across mobile devices. This book takes you through the advertising campaign process with HTML5 from design to delivery. It provides in-depth knowledge into the digital advertising landscape and the HTML5 specification and communicates tips and tricks on how to work from Flash and ActionScript to HTML5, CSS3, and JavaScript.

"HTML5 Advertising" talks about how what was once a predominantly Flash-based medium is now rapidly making the switch to HTML5. Percival stated that he decided to write this book because “I mostly found myself really struggling to find adequate documentation for pulling off the level of complexity that I needed to fulfill my clients’ needs. I found myself constantly educating clients and team members on the differences between Flash and HTML. I noticed two things after I had been documenting my trials. One was that the industry has a real need for documentation in this area as many other developers were in the same boat as me. Secondly, the online advertising industry (much like the web as a whole) is shifting from a Flash-based model to an open web standard approach, ignited by the explosion in mobile devices.” This book helps developers and digital marketers understand the entire digital advertising campaign process from start to end, where they can finally make sense of it all by progressing through the full process on their own terms.

To learn more about "HTML5 Advertising," visit

  • ISBN13: 978-1-4302-4602-2

*376 Pages
*User Level: Beginner to Intermediate
*Publication Date: December 31, 2012
*Available eBook Formats: EPUB, MOBI, PDF
*Print Book Price: $44.99
*eBook Price: $31.99

About the Author
John Percival is an established creative director and currently a senior technologist at PointRoll a leading digital marketing technology and solutions provider. He works with many Fortune 500 clients solving complex digital campaign problems and specializes in digital media production, multi-screen development, interactive design and video creation and delivery. John has been in the digital space for nearly a decade, has led and directed teams big and small and has a strong background in audio & video production as well as motion graphic design. John is also an industry speaker, technical author and member of the IAB's various working groups. He resides in the Philadelphia area.

About Apress Media
Apress Media is a technical and business publisher devoted to meeting the needs of IT professionals, software developers, programmers, and business leaders with more than 1,000 books in print and electronic formats. Apress provides high-quality, no-fluff content that helps serious technology professionals build a comprehensive pathway to career success. Since 2007, Apress has been part of Springer Science+Business Media, one of the world's leading scientific, technical, and medical publishing houses, enabling global distribution of Apress publications.
For more information about the innovative approach Apress takes to publishing, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brandon Levesque
Follow us on
Visit website