MyWebGrocer Wins 2012 MarCom Gold Award

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Brand Activation Suite takes Web Elements/Ads category

MarCom Awards announced winners for the 2012 international competition that recognizes outstanding creative achievement by marketing and communication professionals. There were over 6,000 entries from the United States, Canada and several other countries. In the Web Elements/Ads category, MyWebGrocer's Brand Activation Suite won at the Gold Level.

MyWebGrocer (MWG) is the grocery industry's leading provider of digital solutions. The Brand Activation Suite is a new platform for Consumer Packaged Goods (CPG) brands and advertisers that connects consumers with local grocery products. The Lightbox solution within the suite leverages data on products, sale information, and user location to deliver relevant, co-branded ads that feature promoted items alongside information about the nearby store where those items can be purchased. These dynamic display ads run across the Web and are targeted to specific contexts, users, and geographies. Shoppers arrive at the retailers' sites at specific landing pages that correspond with the ads. Brands can promote weekly sale items through this platform and drive traffic directly to a sale.

MWG's Marketing Services solutions support grocery retailers and CPGs with digital advertising and shopper marketing initiatives, by connecting broad-reach display and paid search advertising with the robust retailer platforms that MWG offers. This allows both brands and retailers to build awareness and engagement around products and promotions, drive traffic to eCommerce and planning tools, and change in-store behavior towards measurable improvements in basket size, product penetration, and increased sales. Campbell's, Kellogg's and McCormick & Co, Inc. are some of the first brands to use MWG's Brand Activation Suite.

MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.

A look at the MarCom winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is well respected in the industry, with national public relations organizations, local ad clubs, and local business communicator chapters as entrants.

Winners were selected from over 200 categories in seven forms of media and communication efforts, marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. Additional information can be found on the MarCom Awards website at

About MyWebGrocer:
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands, offering a breadth of shopper marketing services supported by a comprehensive technology platform. MWG manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 200+ major consumer packaged goods brands.

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Alicia DeMartini