imAthlete Partners with Virtual Race Bags

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Relationship Provides User Friendly and Eco-Friendly Benefits to Event Participants plus Additional Revenue Opportunities for Event Organizers


The imATHLETE + Virtual Race Bags partnership is innovating an historically mundane event offering by creating an eco-friendly, digitally interactive solution that provides immediate value for participants and sponsors. - Jeff Matlow, CEO imATHLETE

Event goody bags just got goody-er.

I Am Athlete, LLC (, a technology company that is changing the way individuals, race directors, and sports organizations promote and engage in healthy lifestyles, has announced an exclusive partnership with Virtual Race Bags, the industry leader in digital goody bag delivery.

The partnership between imATHLETE and Virtual Race Bags provides a seamless process for event organizers to set up a digital goody bag and provide a highly valuable and ecologically sound offering for all of their participants. By providing the guaranteed lowest available market price for Virtual Race Bags, the partnership aligns with imATHLETE's continued focus on creating innovative ways to enhance the participant experience and streamline its clients' business processes.

“Virtual Race Bags has been an important innovator in the sports industry,” said imATHLETE CEO Jeff Matlow. “Their product and service is stellar and their eco-friendly alternative to the oftentimes less-than-good goody bags is a critical development in our business. I couldn't be more excited about this partnership."

Launched in 2008, imATHLETE remains at the forefront of event management technology. The company has successfully reduced the workload of its clients through a suite of unique productivity tools, including the ability for participants to edit their own registration, automatic verification of previous finish times and dynamic reporting tools. The platform also brings a social element to the event sign-up process, enabling racers to personalize their profiles, and share race details and information with fellow competitors.

"imATHLETE is a clear leader in the market and proves themselves time and again to be a continuous innovator," said Gary Schwake, President & Co-Founder of Virtual Race Bags™. “We are thrilled about this integration as a way to provide their clients a turn-key marketing platform that delivers substantial value to participants, sponsors and national brands.”

Learn more about the partnership at

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Launched in 2008, imATHLETE is changing the way individuals, race directors, and companies promote and engage in healthy lifestyles. Providing race registration and fundraising tools, product merchandising and social networking, imATHLETE’s robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including Twin Cities In Motion, LA Marathon, Madison Marathon, Dirty Girl Mud Runs, M3S Sports, Blue Cross Blue Shield, City of Philadelphia and a multitude of non-profit and sports organizations. The company also created a new industry standard by innovating automation of the membership purchase and validation process for USA Triathlon. imATHLETE, a subsidiary of I AM ATHLETE, LLC, is headquartered in Santa Monica, California and is privately held.

About Virtual Race Bags
Virtual Race Bags provides a fully-integrated online platform for Event Directors to efficiently and cost-effectively deliver sponsor messages to event participants. Much more than a simple “digital goody bag,” Virtual Race Bags delivers sponsor deals, offers and messages to event participants using an online platform that is customized for each event. Virtual Race Bags was founded in 2010 by a team seeking to leverage their experience as Event Directors, Sponsors and Athletes to help significantly improve the experience with the iconic race bag.

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