Engineering giant opts for Greentree

Share Article

Australasian software making waves in UK market

Michael Irving, Finance Manager - Alimak Hek UK

Greentree is a long-overdue overhaul for our business.

Heavy engineering firm Alimak Hek UK is one of the latest businesses to purchase Greentree International’s ERP software.

Greentree is a relative newcomer into the highly competitive British software market, and Alimak Hek made some in-depth inquiries before deciding that Greentree was the right fit for its requirements.

The company, part of the Alimak Hek Group headquartered in Sweden, needed a new business system that was fully integrated, enabling better financial, CRM and job costing management.

It looked at a variety of leading international systems, but found some significant drawbacks.

“We discovered that the service side was going to be far too complicated for us,” says Alimak Hek UK’s Finance Manager, Michael Irving. “We wanted something that would not require a lot of extremely expensive enhancement or third-party add-ons.”

So Alimak Hek started searching again, and this time it found Greentree.

“It was clear from the literature and demonstrations that the product was intuitive and easy to use,” Michael says. “We kept coming back to the fact that it would work out of the box, and was still flexible in terms of configuration.”

The only problem: nobody in Alimak Hek had heard of Greentree before, although the company has a track record in the Australia-New Zealand market dating back a quarter of a century.


Purchasing a product that was relatively new in the UK raised real concerns with Alimak Hek’s senior management and board of directors.

“They asked ‘who are these guys?’”, Michael recalls. “So we really checked them out – we did a lot of reference sites and calls.

“It was clear that users liked the system, and again the intuitiveness of it came across. It also seemed to deal with more complex tasks well, such as foreign currency and service management, and people rated the ease of reporting.”


Alimak Hek’s product lines are leading names in construction hoists, industrial lifts, mast climbing work platforms, transport platforms, and material hoists. It has divisions on all five continents, and its customers include construction companies, mines, offshore industry, ports and shipyards, cement plants, chemical plants and power stations.

Alimak Hek’s UK branch usually has 5-10 major installations on the go nationwide, along with around 70 regular service contracts and in the region of 50 unscheduled service or maintenance visits per month, with engineers on call in the event of breakdowns. The company also maintains a central parts warehouse, and the tracking and invoicing of jobs has been arduous and time-consuming.

Michael is looking forward to having Financial and CRM systems that integrate with each other, and a Job Costing system that enables proper tracking, and doesn’t involve chasing pieces of paper. He personally expects to save a day and a half every month through not having to do month-end reports manually.

“I think Greentree is a long-overdue overhaul for our business,” he says. “It will let us consolidate various disparate manual systems and vastly improve the data we put in, eliminating a lot of dead time searching for info and building reports. It will improve communication across departments and increase visibility of what we are doing. It also supports the growth we have seen in the past few years, and allow us to cope with that into the future.”

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Harry Mowat
Greentree International
Email >
Visit website