VidCaster Adds Key Executives to Go After Video Marketing Automation Market

VidCaster, a leader in online video marketing automation, announced it will be bringing on San Francisco based video marketing experts from DreamSimplicity, including its employees and key accounts as part of VidCaster's growing focus on video marketing and video learning management solutions.

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We're ecstatic to welcome the DreamSimplicity team to the VidCaster family, strengthening our product's focus on video marketing automation for B2B clients.

San Francisco, CA (PRWEB) January 11, 2013

VidCaster, a leader in online video marketing automation, announced it will be bringing on San Francisco based video marketing experts from DreamSimplicity, including its employees and key accounts as part of VidCaster's growing focus on video marketing and video learning management solutions.

"We're ecstatic to welcome the DreamSimplicity team to the VidCaster family, strengthening our product's focus on video marketing automation for B2B clients," said VidCaster CEO and co-founder Kieran Farr. "Their strong experience as a VidCaster reseller combined with their demonstrated client work in video marketing will accelerate our offerings for our customers and allow us to better serve the exploding market for video marketing automation in 2013."

Matt Childs, CEO and Founder of DreamSimplicity will become VidCaster's new VP of Sales, Kieran Farr will remain VidCaster's CEO. "I couldn't be happier to bring our sales and marketing experience to VidCaster's strong technology and operational foundation," said Childs. "We have led the way for our clients to leverage video for lead generation and learning management and look forward to making those solutions available to the wider market with VidCaster’s platform."

VidCaster, founded in 2010, provides video marketing solutions for top-tier clients such as VMware, MIT, Airbnb, Informatica, SafeNet, Cloudwords, and hundreds of other customers. VidCaster's unique automated video portal creation and hosting technology has made it a leader in rapid prototyping of video portals that drive sales and marketing goals for organizations of all sizes.

In a related announcement, VidCaster announced the nomination of investor and advisor Patricia Roller to the VidCaster board of directors. Roller is highly active in the Silicon Valley investment community and joined top-tier investors 500 Startups and Quest Venture Partners in VidCaster's financing round. Formerly she was one of the owners and Co-CEOs of frogdesign inc., a strategic, creative consulting firm operating in the US, Asia and Europe. While at frog, Patricia also had a key role in managing major accounts such as HP and Motorola.

VidCaster CEO Farr said, "We're honored to add Patricia to the Company Board where she will add her strong operational and sales experience to VidCaster's strong technology foundation." Roller will join Farr and VidCaster co-founder Steve Cochrane.

VidCaster, founded in 2010, provides video marketing solutions for top-tier clients such as VMware, MIT, Airbnb, Informatica, SafeNet, Cloudwords, and hundreds of other customers. VidCaster's unique automated video portal creation and hosting technology has made it a leader in rapid prototyping of video portals that drive sales and marketing goals for organizations of all sizes. VidCaster is a service mark of Vid Network, Inc.

To take a test drive of VidCaster or to find out more contact sales(at)vidcaster(dot)com or visit us at http://www.vidcaster.com.

Press inquiries:
Kieran Farr, CEO
Tel: (800) 975-5915 x700
Email: pr (at) vidcaster (dot) com


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