World Congress Presents: Medical Science Liaison Metrics (MSL) - Life Sciences Webinar

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MSL Metrics: Identifying the Right Mix to Align Incentives and Overall Strategy

World Congress, the leading global provider of healthcare, pharmaceutical and legal conferences, launches the Pharmaceutical Division’s Educational Webinar Series with a presentation on best practices for benchmarking medical science liaison (MSL) success. The webinar series provides an opportunity for industry leaders to connect with peers, collaborate through outcome-focused dialogue and share innovations within the industry – without having to leave the office.

The webinar presentation titled, MSL Metrics: Identifying the Right Mix to Align Incentives and Overall Strategy, is scheduled for Wednesday, January 16th from 3:15pm to 4:30pm EST. The webinar is also available on demand.

The session will be led by Ashok Bhaseen, M.Pharm, MBA, Vice President of Marketing and Sales at Pediapharm Inc. Mr. Bhaseen brings 28 years of experience in the global pharmaceutical marketing arena to this discussion of MSL metrics. Before his position at Pediapharm Inc. Mr Bhaseen worked at Abbott Pharmaceuticals for 12 years as Commercial Director for Pacific, Asia, Australia and Africa with Abbott International and Canadian Market. Bhaseen is the Global President of Thyroid Federation International.

“Every investment deserves an ROI, so does MSL strategy,” said Mr. Bhaseen. This presentation will focus on how to demonstrate the value of the unique contribution of MSLs through pinpointing metrics that further overall strategic imperatives. While Mr. Bhaseen will provide audience members with key takeaways for choosing metrics that contribute to overall business strategy, the talk will also provide insights in the effect of various metrics on MSL incentives.

“As the MSL strategy matures and establishes its rightful place,” said Mr. Bhaseen, “the metrics are becoming increasingly focused on a hybrid between qualitative and quantitative to capture the unique nature of their multi-faceted role within the larger team.”

This session will discuss which metrics enhance the “Performance factors in MSL deployment” through aligning individual incentives with overall strategy.

For more information please visit: http://www.worldcongress.com/mslmetrics
For Speaker Nomination and Sponsorship Inquiries, please contact:
Leila Belmahi
Webinar Producer, Pharmaceutical Division
World Congress (WC Research, Inc)
500 West Cummings Park, Suite 5400, Woburn, MA 01801
Office: 781.939.2402 | Cell: 860.752.8792 | Fax: 781.939.2435 | Email: lbelmahi(at)worldcongress(dot)com
http://www.worldcongress.com

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Tracey Fielding
World Congress
781-939-2587
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