Bibendum Brings Consumer Focus to 2013 Annual Tasting

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We all have different tastes when it comes to wine, spirits, food and music and Bibendum is using its 2013 Annual Tasting on Wednesday 6th February to explore how understanding these differences can help the trade better target consumers.

Bibendum Annual Tasting 2013

Bibendum Annual Tasting 2013

Our Annual Tasting is all about bringing brilliant ideas such as Taste Test to life and demonstrating how they can transform the way we communicate about wine.

Entitled ‘A Matter of Taste,’ the event will bring together Bibendum’s industry-leading market insights, training and design expertise to help its customers tailor their ranges to suit the preferences of the consumers in their area.

Managing Director Michael Saunders says: “In the current economic climate, we all need to focus on the most important people to our industry - the people who ultimately buy and drink the wines. We want to build true partnerships with our customers, sharing our expertise and insights on UK consumers, to help them drive greater sales and higher profits. Our Annual Tasting is all about bringing brilliant ideas such as Taste Test to life and demonstrating how they can transform the way we communicate about wine.”

The tasting will showcase Bibendum’s extensive wine and spirits portfolio with over 150 winemakers flying into London to be part of the fun. Bibendum is currently finalising the producer line up and will be announcing several new agencies in the coming weeks.

Michael Saunders added: “Our range of wines and spirits has never been better – a fact underlined by the recent addition of Gaja Toscana and Paul Jaboulet Aine, amongst may others. Our buying team, led by Andrew Shaw, has done a terrific job in signing up some brilliant new producers which we will reveal very shortly.”

In addition, Bibendum is launching a new digital tasting book which will include details of all wines and spirits available to taste on the day, as well as interactive venue maps and information on all the day’s activities throughout the venue, including seminars and focus tastings. The digital tasting book will also allow guests to record their favourite wines and request further information.

The event also includes three seminars. The first focuses on the importance of taste and will include Bibendum’s Master Gin Distiller, Will Lowe, and top perfumers, Penhaligon’s, investigating the way both industries use botanicals to create amazing sensory experiences. The others will focus on staff training and flavour matching wines and spices.

The 2013 Bibendum Annual Tasting is being held on Wednesday 6th February at The Brewery, Chiswell Street, London. It is a trade only event. Full details are available at http://www.bibendum-wine.co.uk/bibendum-annual-tasting

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Emma-Jane Bailey
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