Mobile App “I Wore It When” Launches on Android

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Castle Hollow Productions' Image Recognition Software Addresses Outfit-Repeating Dilemma

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Castle Hollow Productions, L.L.C. (, a company specializing in web development, mobile application development and audio recording services, today announced the launch of the new mobile application “I Wore It When” (IWIW). Currently available only for android, an IOS launch is expected in early 2013.

The first of its kind in usability and clarity, the app answers the question “when did I wear that last?” Addressing this age-old issue helps in various situations for all demographics. For those working, it prevents outfit-repeating with clients or in important meetings. For others, the app is beneficial in keeping track of ensembles daily, in class or at specific events.

Simplicity is the cornerstone of the app. Registration is easy, requiring only an email address and password from the user. The home screen of IWIW consists of a camera and list icon. The camera leads to the picture feature, in which the images are saved and uploaded automatically to the IWIW systems for image analysis. Matching and similar images are organized by descending date and time. There is no limit on the number of images that can be taken daily, so outfit transitions such as that of work clothes to happy hour can be documented.

"After reviewing the available image recognition APIs, I decided to construct my own," states President of Castle Hollow Productions, L.L.C. and Developer of I Wore It When, Jeff Hollowell. "All the current APIs I found required an initial batch of images to perform recognition against. The process was too slow for a mobile app and would not work for immediate results returned. Having my own image recognition algorithm allows me to 'tweak' the settings and constantly improve the results."

The app affirms the originality of an outfit, as well as notifies the user if it has been worn before. IWIW also detects similarities in color, patterns and style by picking up “similar matches” and provides the most recent dates. For more information, or to download “I Wore It When” for $1.99, visit:

About Castle Hollow Productions, L.L.C.
Founded in 2008, Castle Hollow Productions, L.L.C. is the parent company to entities providing web development, mobile application development and audio recording services. Castle Hollow Productions, L.L.C. has been a leader in mobile application development for the independent insurance agent channel with the launch of IIA Mobile in 2011 and was selected as the preferred mobile app provider to the Kansas Trusted Choice© Agency. For more information on Castle Hollow Productions, L.L.C., visit the Company's web site at

Contact: Jeff Hollowell, jeff(at)iworeitwhen(dot)com

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