Minneapolis, Minn. (PRWEB) January 09, 2013
MOCON, Inc. (NASDAQ: MOCO), the world’s leading manufacturer of package integrity instrumentation, is introducing new corporate branding to better support its subsidiaries and global footprint.
Over the past 15 years, MOCON has acquired multiple companies including Microanalytics, Round Rock, Tex.; Baseline, Lyons, Colo.; Lippke, Neuwied, Germany, and PBI-Dansensor, Ringsted, Denmark. The company has grown from a manufacturer of permeation equipment for packaging applications into also providing products and services for food safety, medical device, pharmaceuticals, mud logging, gas monitoring, aroma/odor analysis and more.
“MOCON has become a large global organization with multiple business units. As such, we needed a new ‘family approach’ to branding which ties the business units to each other visually and to the parent company,” said Robert L. Demorest, chairman and chief operating officer, MOCON.
Both the corporate entity and the business units will be adopting the same visual style—a contemporary font, coupled with a graphic “arc” that connects the letters. The arc is an homage to MOCON’s original name—Modern Controls. It graphically connects the letters “m” and “c”, creating a bridge between the legacy name and its current abbreviated version.
Going forward, the Microanalytics business unit will operate under the MOCON brand. Baseline-MOCON will become Baseline, a MOCON company and PBI-Dansensor will be conducting business as Dansensor, a MOCON company.
“MOCON and its subsidiaries sell products and services in six continents and more than 75 countries. We want to make sure that our corporate and subsidiary logos clearly communicate to our business partners that we are all part of the same company,” Demorest said.
MOCON is a leading provider of instrumentation and consulting and laboratory services to medical, pharmaceutical, food and other industries worldwide. See http://www.mocon.com for more information.
This press release contains forward-looking statements that involve a number of risks and uncertainties. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements include but are not limited to: uncertainties relating to competition and technological change, setbacks in product development program, slower-than-anticipated customer acceptance of new products, dependence on certain key industries, risk associated with the Company’s acquisition strategy and international operations, and other factors set forth in the Company’s filing with the Securities and Exchange Commission.