AmeriLife Acquires Unkefer & Associates

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Expansion Elevates Technology, Product Diversity and Distribution

‘In AmeriLife, we found the strongest, most effective marketing organization in the nation.'- W. Andrew Unkefer: President/CEO

AmeriLife, the nation’s largest life and health insurance marketing group, announced today the acquisition of Unkefer & Associates, an Arizona-based marketing organization providing products for annuity and life insurance sales agents.

The acquisition – the second similar such acquisition by AmeriLife in the last seven months, and the third in four years – further increases AmeriLife’s national presence.

“The acquisition of Unkefer is an exciting opportunity for us,” said AmeriLife CEO Timothy O. North. “Unkefer’s proprietary technology platform will transform our training and elevate our efficiency. The integration of people, products and expertise further advances AmeriLife’s reputation as the industry leader in marketing and distribution.”

Unkefer, established in 1994, built its reputation on the development of innovative marketing concepts for its affiliates, and specialized products for independent insurance agents nationwide.

“We’re pleased with this new partnership,” said W. Andrew Unkefer, the company’s president and CEO. “In AmeriLife, we found the strongest, most effective marketing organization in the nation. Our aim was to expand, and to do so on a platform that would increase our product availability and our specialized ‘footprint.’ AmeriLife provides us that platform.”

AmeriLife - the Clearwater, FL-based insurance marketing group, founded in 1971 - is the nation’s premier distribution group.

For additional information about AmeriLife (http://www.amerilife.com) or its acquisition of Unkefer & Associates (http://www.unkefer.net), please contact Wayne Shelor, Director of Corporate Communications, at 727-224-0088, or at wshelor(at)amerilife(dot)com.

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Wayne Shelor
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