An open world is a better world. This is the philosophy behind travel search and content site momondo and the theme of its new advertising campaign to be launched on Monday January 14th in Denmark, Sweden, Norway, Finland, Germany and Russia.
Copenhagen and New York (PRWEB) January 10, 2013
An open world is a better world. This is the philosophy behind travel search and content site momondo and the theme of its new advertising campaign, to be launched on Monday, January 14 in Denmark, Sweden, Norway, Finland, Germany and Russia.
There is more to travel than just flights and transporting yourself from one place to another. Travel is about people, feelings and exploration.
"When we travel, we meet other people; we remember moods and recollect the sounds, tastes and colors. There are many emotions associated with travel. That’s what we want to bring forward with these commercials and that was the initial reason behind launching momondo back in 2006”, says Martin Lumbye, Board Member at momondo.
The first video "Freedom Fighters" shows a diversity of people, all struggling for freedom. They are not freedom fighters in the traditional sense, but they struggle to break down boundaries and prejudices. Their weapon is travel. The freedom fighters embrace other cultures and other people that they meet along their way.
This theme is repeated in the second video "Close-ups", where we get closer to the freedom fighters. We see their faces, their joy, and their tears. The idea behind the second video is that we can only break down barriers and create a better and more open world, if we get closer to each other and look each other in the eyes.
Both videos were created by the Bacon film production, based in Denmark.
The commercials will run on TV channels in Denmark, Sweden, Norway, Finland, Germany and Russia from January 14th.
For more details visit: momondo.com.
For further information in the USA, contact:
Marian Goldberg Marketing Communications
Tel: 347-449-MGMC (6462)
Travel search engine http://www.momondo.com searches more than 700 travel sites and compares the best deals on flights, hotels and car rental. In addition to offering online search, momondo provides user-generated city guides. momondo was launched in 2006 and has been recommended by international media such as the New York Times, CNN, NBC, CBS, The Daily Telegraph, The London Sunday Times as well as the legendary travel guru Arthur Frommer. In 2012, momondo won a flight comparison test by Stiftung Warentest, Germany’s independent product and services review. momondo’s mobile applications for iPhone and Android are available for free at http://itunes.apple.com/gb/app/momondo-flight-search/id436736538?mt=8 or https://play.google.com/store/apps/details?id=com.momondo.flightsearch&hl=eng