Yosemite Sierra Visitors Bureau, Other Tourism Entities Unveil Cooperative Promotion Highlighting 3 National Parks

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Several tourism agencies in central California have banded together to create a promotion highlighting three of the county's most popular National Parks and their gateway communities.

From left, Rhonda Jorn from Fresno Yosemite International Airport, Danika Heatherly with the Visalia Convention and VIsitors Bureau and Rhonda Salisbury with the Yosemite Sierra Visitors Bureau unveil a display highlighting the Majestic Mountain Loop at t

From left, Rhonda Jorn from Fresno Yosemite International Airport, Danika Heatherly with the Visalia Convention and VIsitors Bureau and Rhonda Salisbury with the Yosemite Sierra Visitors Bureau unveil

We see a lot of people who come through the area looking to see as much as they can during the limited time they have on their trips. The Majestic Mountain Loop website and other marketing material focuses on the highlights of each park

Several tourism entities and representatives from three National Parks unveiled a new cooperative promotion highlighting Kings, Sequoia and Yosemite National Parks during a press conference Tuesday, January 8 at Fresno/Yosemite International Airport.

The program, called Majestic Mountain Loop, will help visitors looking to experience some of California’s most popular attractions, was created by Visalia Convention and Visitors Bureau, The Yosemite Sierra Visitors Bureau, and Fresno Yosemite International Airport.

“We see a lot of people who come through the area looking to see as much as they can during the limited time they have on their trips. The Majestic Mountain Loop website and other marketing material focuses on the highlights of each park, showing those time-crunched visitors what they can see in three national parks in three days,” said Rhonda Salisbury with the Yosemite Sierra Visitors Bureau.

Danika Heatherly, Convention and Visitors Bureau Manager for the Visalia CVB, agreed.
“These parks are immensely popular and people want to see them, but so many travelers have such limited vacation time. The Majestic Mountain Loop shows they can do it all,” she said.

The itinerary starts in Sequoia National Park, with stops at popular highlights such as the Giant Forest Museum, Moro Rock and the General Sherman Tree. The next attraction is Kings Canyon boasting popular spots like Boyden Cavern, Roaring River Falls and Zumwalt Meadow. Day three takes travelers to Yosemite National Park and such iconic spots as Tunnel View, Glacier Point and the Wawona Pioneer History Village. If a guest is traveling from the north, they can simply reverse the order.

“We’ve mapped out the best route for people who have big travel aspirations but small time budgets,” said Rhonda Jorn, Marketing and PR Manager for Fresno Yosemite International Airport. “As the gateway airport for to all three National Parks, it’s the most convenient air facility for vacationers to fly in to, rent a car and then have the opportunity to experience the unique beauty of each individual park.”

The agencies are also crafting a unique way to add excitement to the trip.
“We are working on a fun passport for those who complete the loop,” said Salisbury.
“Travelers will be able to get a stamp at various locations showing they visited the parks and in turn will receive a Majestic Mountain Loop souvenir.”

For travelers with more time, the two visitor bureaus have additional resources to equip visitors with the best information to maximize their vacation.

“Guests can custom-craft their own itineraries with as little or as much as they could possibly want to see in whatever time they have. The longer the stay, the more they can see and do. We certainly have enough to fill however long they are staying,” said Salisbury.

While the promotions is just getting started, what started as a partnership between two visitors bureaus has quickly grown in to a coalition of both public and private entities, including the leadership at all three National Parks.

“Officials from each of the parks have been great to work with on this project,” said Salisbury.
“They are fully invested and have each eagerly come to the table while bringing their considerable resources to make this project successful. We are excited to have such buy-in from the National Parks,” added Heatherly.

Several private entities have joined the efforts as well, some even dedicating funds for marketing, such as Wuksachi Lodge. Located in the heart of Sequoia National Park on the western slope of the Central Sierra at 7,200 feet, the 102-room Wuksachi Lodge operated by Delaware North Companies Parks & Resorts features a panoramic mountain setting as well as full-service restaurant. The hotel is also one of the stops along the Majestic Mountain Loop.

To learn more about the Majestic Mountain Loop, visit http://www.MajesticMountainLoop.com.

-ENDS-

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Jarrod Lyman
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