BabyFirst and Premier Digital Publishing to Launch BabyFirst e-Book Series

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Initial Series to Feature Prominent BabyFirst Child Development Brands Including Harry the Bunny, Peekaboo, Shushybye and VocabuLARRY

“BabyFirst ranks as the most trusted destination for quality original child development entertainment among moms nationwide."

America’s leading network for toddlers and moms BabyFirst and pioneering digital publisher and innovator Premier Digital Publishing, Inc. have joined to launch a series of eBooks under the BabyFirst imprint featuring the network’s renowned child development entertainment brands including Harry the Bunny, Peekaboo and VocabuLARRY. The BabyFirst eBooks are available through Amazon Kindle and Barnes & Noble Nook.

Premier Digital Publishing’s proprietary development engines for the production of Enhanced eBooks give content owners a simple solution to bring enhanced children’s ebooks to the maximum number of devices. Working from a single set of assets, Premier Digital Publishing produces multi-feature ebooks optimized for iBooks, Kindle Fire, NOOK Kids, and more.

The BabyFirst e-Book line will initially feature six individual titles, with two separate stories contained within each title, at a suggested retail price of $3.99.

BabyFirst reaches 80 million homes in 35 countries around the world, and offers four screen integration on television, web, mobile apps, and film. BabyFirst videos are ranked #1 in over 15 countries and the US, garnering over 1.5 million views each month. In the mobile market, BabyFirst is a market leader in apps for tots, named “new and noteworthy” by Apple, with over 2.7 million downloads of 77 different apps featuring favorite series characters.

“BabyFirst ranks as the most trusted destination for quality original child development entertainment among moms nationwide. It is a privilege to bring BabyFirst’s wonderful collection of characters including Harry the Bunny to another form of media. The BabyFirst e-Books will extend the network’s unique parent-child experience into the nurturing realm of digital books,” said Thomas Ellsworth, CEO of Premier Digital Publishing.

“We are delighted to team with Premier Digital Publishing for the launch of BabyFirst’s exciting line-up of e-books based on our network’s popular characters. Their team played a pivotal role in expanding the frontier of digital publishing and we look forward to working closely with them to introduce young families to the magic of BabyFirst brands in e-Book form,” said Guy Oranim, CEO of BabyFirst.


Harry the Bunny Series

The “Harry the Bunny” series of pre-school enhanced eBooks are designed to support boys and girls ages 0-3+ as they are introduced to different types of animals, receive fun surprises and increase their digital fluency and pre-literacy skills through the navigation of enhanced digital content.

Peekaboo Series

The “Peekaboo” series of pre-school enhanced eBooks are designed to support boys and girls ages 0-3+ and are based on the hit TV series on BabyFirsTV. Through this series children navigate through new environments, become familiar with new words and objects, and are exposed to pre-literacy skills through interaction with enhanced digital content.

Shushybye Series

Just like the popular BabyFirst TV series, the Shushybye e-book collection will contain original songs and dialogue voiced by the Shushy characters. Shushybye is the land where dreams are made for children by the Shushies who reside in such villages as Nap Valley and Snore Shore. The Shushies create dreams based on children’s Dream Wishes and send them back in Dream Boxes as they fall asleep. The series is designed to encourage creativity among growing children as well as an appreciation of music and the arts.


The “VocabuLarry” series of pre-school enhanced eBooks are designed to support boys and girls ages 0-3+ and takes babies and toddlers on an interactive journey as VocabuLarry meets all different things in the world such as “people who help,” “things that go” and more! VocabuLarry helps to introduce valuable linguistic skills, basic phonemes and encourages literary confidence with fun animations that come to life with the simple touch of a finger.

About Premier Digital Publishing: Los Angeles-based Premier Digital Publishing is a leading independent digital publisher and innovator in eBooks, enhanced eBooks and interactive content. Led by a management team of digital media pioneers, the company ranks among the top suppliers of quality e-book entertainment to the industry’s most prominent tablet reader distributors and top-tier retailers.

About BabyFirst: BabyFirst is the nation’s leading TV channel for babies, toddlers and their parents. The network’s mission is to provide educational and entertaining content guided by trusted child development professionals to aid in school readiness. Launched in 2006, BabyFirst reaches approximately 35 million homes in the US via DirectTV, Dish Network and Comcast Cable systems and Rogers Cable in Canada. The network is also seen internationally in more than 35 countries. For more information on the channel, visit

For further information, please contact:
Steve Syatt, SSA Public Relations on behalf of BabyFirst
(818) 907-0500

Yvonne Hunter, Premier Digital Publishing
Los Angeles: (310) 889-0852
Toronto: (647) 348-2024

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Yvonne Hunter
Premier Digital Publishing
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