Media Firm Xivic Inc. Announces New Business Development Leadership

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Marketing and social media leader Mark Netter joins top digital agency as VP of Business Development to spearhead company growth initiatives.

“With Mark’s experience and Xivic’s 16 successful years in business, I look forward to evolving our company together to meet the increasing digital needs of our current and future clientele,” said Xivic CEO Bahman Zakeri.

Xivic, a leading digital solutions agency, has announced Mark Netter as the company’s new Vice President of Business Development. Netter brings two decades of leadership in media, advertising, social media, film, television, and video games.

“With Mark’s experience and Xivic’s 16 successful years in business, I look forward to evolving our company together to meet the increasing digital needs of our current and future clientele,” said Xivic CEO Bahman Zakeri.

Netter will oversee Xivic’s growth and customer acquisition strategy. As an integral part of Xivic’s client service team, Netter will be responsible for driving new partnership initiatives.

“I’ve known Bahman and Xivic long enough to know about the impressive range and quality of its digital development capabilities,” Netter said. “Thanks to Xivic’s Romanian development team, we can deliver superior digital work at highly competitive rates. I’m looking forward to bringing the benefits and pleasure of working with Xivic to a new set of client partners.”

Netter comes to Xivic from Santa Monica digital agency BLITZ, where he was also VP of Business Development. Previously, he was COO at Urgent Content Inc. in Santa Monica, CA, which was formed in 2009 by programming executives from Al Gore's CurrentTV. He has held roles in sales and business development leadership, specializing in entertainment, advertising, social media, and mobile marketing. Clients he has worked with include Adobe Systems, Capitol/EMI Music, CBS Daytime, Disney Pictures, GSN, Harris Interactive, Intel, Lifetime Television, Mattel, McAfee, MGM Resorts International, Mitsubishi Motors North America, Sony PlayStation, Starz Media, Toyota Motors North America, Universal Pictures, and VH1, among others.

Netter is an MFA graduate of the New York University Tisch School of Film and Television and an AB honors graduate from Brown University. He lives in Santa Monica with his wife and two sons, and enjoys teaching his boys about classic movies and board games.

About Xivic, Inc.

Xivic is a cutting edge digital solutions provider focused on delivering maximum business impact for agencies, brands and start-ups. We combine technological innovation with unique managerial expertise to translate, expand and develop our clients’ vision into a powerful creative experience, reaching their consumers to the fullest potential.

Brands we work with include NBC Universal, Toyota, Disney, ABC Studios, Sony, Mattel, EA Games, Microsoft Bing, Universal Pictures, General Electric, Hasbro, Mitsubishi, TNT, Xbox and many others. Since 1998, Xivic has successfully launched hundreds of cross-platform solutions, ranging from mobile applications to social platforms, content management systems to shopping portals and Microsites to enterprise-wide solutions.

Our team of digital strategists, information architects, UX designers and engineers are the most dependable, reliable, and forward-thinking experts in the digital space. If you need a partner that can translate your vision into reality, call on Xivic. We’ll make it happen.

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