The same unique cultural shopping experience that makes 99 Ranch so popular with its customers offline can now be translated into a vibrant community online, encouraging brand loyalty and a modern social media experience.
Irvine, CA (PRWEB) January 15, 2013
EYEMAGINE, a premiere interactive agency, has announced the launch of a newly redesigned 99Ranch.com, the official website of the Asian American grocery chain 99 Ranch Market. The new website offers users information unique to their local store, including shopping specials, new products, recipe ideas, and events.
To satisfy 99 Ranch’s requirements of building an online destination that keeps existing and new customers aware of promotions from the grocery chain, EYEMAGINE adorned the new website with a fresh design and streamlined navigation. The agency built a custom “Store Locator” feature, allowing a user to select preferred stores, save the stores under a “My Store” section, and gain access to a list of store-specific local specials and deals. EYEMAGINE also heightened user experience with a shopping list feature, a database of recipes, and a blogging community focused on 99 Ranch products and Asian American specialty foods.
Built on the ASP .NET platform, with the Umbraco content management system, the new site features enhanced product display with a quick view feature with an add to shopping list button, allowing customers to plan their next in-store purchases. The site also features English and Chinese text, designed to emphasize 99 Ranch’s cross-cultural appeal and reach out to 99 Ranch’s target audience.
“We are thrilled to provide 99 Ranch an opportunity to connect with their audience online and broaden their relationship with existing customers,” says EYEMAGINE CTO/Founder, Andy Etemadi. “The same unique cultural shopping experience that makes 99 Ranch so popular with its customers offline can now be translated into a vibrant community online, encouraging brand loyalty and a modern social media experience.”
About 99 Ranch:
Founded in 1984, 99 Ranch Market, part of TAWA Supermarket, Inc. is a chain of Asian American groceries that caters to customers in California, Washington, Nevada, Arizona and Texas. It offers a large number of imported products from China, Taiwan, Japan, and Southeast Asia and some domestic Chinese products. Its English slogan, “United at the heart for a better future,” and Chinese slogan reflects 99 Ranch’s push to change the shopping experience into a more social one.
EYEMAGINE is an eCommerce innovator and a Magento Gold Solution Partner. The agency’s designers and developers are experts in their respective fields, and its team has extensive backgrounds working with some of the largest brands in the world. EYEMAGINE has helped design and develop eCommerce stores, mobile applications and websites, and software applications for respected companies as diverse as Disney, Hewlett Packard, Toyota, and Metallica.