Coast2Coast Rx Marks Three Years of Providing Santa Cruz County Residents Savings on Prescription Drugs

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County-endorsed discount card offers savings on healthcare services while creating revenue for public programs

Coast2Coast Rx Card

The card is available to everyone—and most residents can benefit from the savings the program provides no matter what their economic or health insurance status may be - Marty Dettelbach

Coast2Coast Rx announced today that it recently reached its third anniversary of partnership with Santa Cruz County, offering its prescription discount card to residents. Since the program’s inception in Santa Cruz County in December 2009, residents have saved $783,585.

The Santa Cruz County Board of Supervisors approved the partnership with Coast2Coast Rx for the health and savings benefits that allow residents to better manage their health by having access to prescriptions—and other healthcare services— that they might not otherwise be able to afford. The card also benefits the community by generating revenue for county programs—$1.25 for each prescription filled.

The card can be a significant cost-saver for those without health insurance—and it can be equally as effective for those with insurance who have high deductibles or require a prescription not covered under their current plan. Consumers enjoy savings of 10, 20 and even up to 75 percent on more than 60,000 brand name and generic prescription drugs. In some instances the card can be used to offset the Medicare Part D “donut hole.” The free card is available to everyone with no enrollment and no restrictions on age or health status. Additional benefits include discounts on vision, dental and hearing services, diabetes supplies and veterinary services and pet prescriptions.

“By partnering with the Santa Cruz County Board of Supervisors, together we can reach those citizens who need the card the most,” said Chief Marketing Officer Marty Dettelbach of Financial Marketing Concepts, Inc., the company that provides the discount prescription card. “The card is available to everyone—and most residents can benefit from the savings the program provides no matter what their economic or health insurance status may be.”

For immediate savings on prescription costs, Santa Cruz residents can download and print free cards at Take part in the community discussion and stay up-to-date on health care news by adding Coast2Coast Rx to your social network on Facebook and Twitter.

About Coast2Coast Rx Card
The mission of the Coast2Coast Rx Card is to provide a universe of prescription savings options while improving health outcomes. The Coast2Coast Rx Card has provided millions of dollars in savings on prescription drugs for its program members. A product of Financial Marketing Concepts, Inc., a Florida corporation (“FMC”), that is a leader in the supplemental benefits field, the Coast2Coast Rx Card was developed as a result of the belief that the cost of products and services has risen so drastically that a need has arisen among many families to supplement these costs with benefit programs and prescription cards. For more information please visit


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Stephanie Kellems
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