Digitalsmiths Selected to Power Personalized Search and Recommendations for i.TV Applications

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i.TV Will Leverage Digitalsmiths’ Seamless Discovery Platform to Deliver Personalized Discovery Experiences that Connect Consumers to Relevant Video Entertainment

“As the mountain of content available to consumers continues to grow, Digitalsmiths Seamless Discovery ensures the millions of consumers who use i.TV and the other platforms we power will always be able to easily find TV shows and movies they’ll enjoy."

Digitalsmiths, the leader in personalized video discovery technology, today announced that i.TV selected Digitalsmiths Seamless Discovery® to serve as its primary search and recommendations solution for creating functionality on i.TV applications that helps consumers discover relevant video entertainment available across live and online sources.

i.TV is the maker of the most popular TV guide app for iPhone and iPad as well as social TV and second screen experiences for several household name brands. Through its partnership with Digitalsmiths, i.TV will use Seamless Discovery to develop personalized search and recommendations features for its own products and those it creates for its partners, improving the discovery experience for millions of consumers.

i.TV recently announced a partnership with Nintendo to co-create Nintendo TVii, a built-in service on the new Wii U console that redefines how consumers find, watch and engage with their favorite video entertainment. This marks the first implementation of efforts between Digitalsmiths and i.TV.

“Between the hundreds of channels on live TV and the thousands of titles offered by online streaming services, consumers have more viewing options than they know what to do with,” said Ben Weinberger, Digitalsmiths CEO. "By partnering with Digitalsmiths, i.TV will be able to develop applications that that enable consumers to navigate the disparate video entertainment sources available to them and easily find what they want to watch."

Digitalsmiths Seamless Discovery is a unique, holistic personalized discovery platform that supports personalized search, recommendations and browsing, social trending, and mood-based discovery across all screens. In addition to benefitting from Digitalsmiths’ superior data management capabilities, companies can choose from a features list that accommodates their differing business and discovery needs, further setting Seamless Discovery apart from the one-size-fits-all approach taken by other solutions.

“We are excited to partner with Digitalsmiths to bring the industry’s most accurate and relevant personalized search results and recommendations to our users,” said i.TV CEO Brad Pelo. “As the mountain of content available to consumers continues to grow, Digitalsmiths Seamless Discovery ensures the millions of consumers who use i.TV and the other platforms we power will always be able to easily find TV shows and movies they’ll enjoy.”

Digitalsmiths and i.TV will both be at the Consumer Electronics Show in Las Vegas Jan. 7-11, 2013, where they will be demonstrating their respective products and discussing future implementations of Seamless Discovery. To schedule a demo of Digitalsmiths’ Seamless Discovery, visit For a meeting with i.TV, please contact Justin Whittaker at j@i.TV.

About Digitalsmiths
Guided by the belief that consumers should not have to work to find relevant content—the content should find them—Digitalsmiths provides the industry’s most comprehensive video discovery platform, offering personalized search, recommendations and browsing, social trending, mood-based discovery, and a business rules engine for all connected devices. Built for service providers, content providers and consumer electronics manufacturers, Digitalsmiths Seamless Discovery® enables personalized discovery experiences that instantly connect consumers to the most relevant movies, TV shows and live events available, at any time, on any screen.

Digitalsmiths serves customers across all media channels and devices including Cisco, Warner Bros., Paramount, Technicolor, Univision, Turner Sports, the NBA, the PGA, NASCAR, and i.TV. Digitalsmiths is privately held and backed by .406 Ventures, Aurora Funds, Chrysalis Ventures, Cisco, and Technicolor.

About i.TV
Creator of the most downloaded TV guide app in the history of Apple’s App Store, i.TV designs and builds second screen and social TV experiences for brands like AOL, Huffington Post, Entertainment Weekly, and Nintendo. Every month over 15 million people use i.TV technology to discover, watch and engage with television. For more information, visit i.TV.

Media Contacts

For Digitalsmiths:
Caitlin Hourigan

For i.TV:
Bill Douglass
Gotham Communications

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Caitlin Hourigan
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