Companies want SEO campaigns to engage customers and generate sales—unfortunately, Google’s ‘Panda’ and ‘Penguin’ algorithms mean SEO optimization is ever-evolving. Older SEO content models that relied heavily on keywords have become ineffective.
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Toronto, ON (PRWEB) January 10, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global SEO and Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, recently announced that it now offers new SEO (search engine optimization) services based on integrated content marketing.
“Companies want SEO campaigns to engage customers and generate sales—unfortunately, Google’s ‘Panda’ and ‘Penguin’ algorithms mean SEO optimization is ever-evolving. Older SEO content models that relied heavily on keywords have become ineffective,” says Andy Wu, Business Development Manager at Numero Uno Web Solutions. “Whereas SEO content was a means to an end, integrated content marketing focuses on both the means and the end, and it is now the link between understanding, informing, and leading generation.”
According to Numero Uno Web Solutions, to be effective, online marketing campaigns have to take an SEO perspective with content and integrate it with content strategy: marketing, public relations, distribution, and planning. The company believes that the future of SEO is rooted in diverse content marketing technology and channels—the ability to create fresh, engaging, targeted copy that both readers and Google find engaging.
The Numero Uno Web Solutions experts say that small- and medium-sized businesses hoping to create an effective SEM (search engine marketing) campaign that maximizes SEO value should start with content that people want to share, such as a blog, video, picture, or infographic. Knowing an audience and the keywords they use most means creating relevant content that people care about.
“Customers want to know what a company does and why they do it; what niche is being served. That’s why it’s important that fresh content conveys something. And that’s also why it’s important that businesses tie their brand to relevant content,” Wu observes. “Today’s successful SEM campaigns integrate the latest SEO strategies with traditional content marketing approaches that use useful, relevant copy, and social media channels to attract, inform, and motivate online customers.”
Integrated content marketing incorporates informative written, video, and visual pieces that engage audiences. As online SEO and SEM experts, Numero Uno Web Solutions can help small- and medium-sized businesses create targeted integrated content marketing campaigns that resonate with customers and significantly grows market share.
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).