Colors Come to Life With Patented 3D Coloring App From The Drip Drops™ Debuting at CES

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The Drip Drops Jump Off the Screen, and into Kids’ Hands as the First and Only Property to Combine Character-Driven 3D Coloring Technology and Augmented Reality.

Debuting at CES, The Drip Drops: Color the World App, an interactive and fun game designed for preschoolers, in full glorious 3D never before seen in any app in its category.

The Drip Drops property is the first character-driven art brand to combine 3D technology with real augmented reality, providing a one-of-a-kind digital coloring experience that immerses kids in the world of color and creativity,"

Turn your iPad into the 3D coloring book of tomorrow with the striking new patent-pending 3D coloring app that combines the latest in 3D animation and augmented reality. TCKL, makers of The Drip Drops property, will shed some colors on CES with The Drip Drops: Color the World App, an interactive and fun game designed to engage and entertain young children between 2 to 6 years old, in full glorious 3D never before seen in any app in its category. Based on The Drip Drops original digital pre-school property centered on art, color, reading and creativity, the new app will debut at the 2013 CES Show. TCKL also announces that it has partnered with leading art and activity company Cra-Z-Art on The Drip Drops consumer products, which are expected to include a colorful roster of plush, art activities and more.

“The Drip Drops property is the first character-driven art brand to combine 3D technology with real augmented reality, providing a one-of-a-kind digital coloring experience that immerses kids in the world of color and creativity," said President and CEO Tony Lawlor. “By encouraging self-expression through art, The Drip Drops help kids color their worlds using technology they love and characters they will want to befriend, all while they receive constant positive reinforcement. We believe this to be an invaluable teaching tool for parents and teachers, and complements a child’s academic arts program by providing a solid foundation for future learning. Children who engage in art activities in their early childhood develop into more creative, social and articulate individuals, putting them in better stead later in life. ”

The Drip Drops: Color the World 3D Coloring App and The Drip Drops Augmented Reality Racing Game debuting to media at CES, are expected to be available for download by the end of January. In addition to the 3D Coloring App and Augmented Reality Rainbow Racing Game, The Drip Drops pre-school property also currently has two digital books and two iBooks available now for download in the iTunes App Store, the BelugaBloo Bookstore, and Google Play for multiple Android devices. The Drip Drops continue to diversify its offerings in 2013 and is expected to be preloaded on the newest edition of leading kids tablet, the Kurio 2.0 from Techno Source.                                                                                

"The Drip Drops is an incredibly special property that uses the lovable characters to help kids learn about color and explore the world around them," said Larry Rosen, Chairman of Cra-Z-Art. "The exciting high-tech The Drip Drops: Color the World 3D Coloring App, the Augmented Reality Rainbow Racing Game, and spectacular ebooks and ibooks, coupled with Cra-Z-Art's dynamic line of plush, coloring products and color mixing activities, will collectively bring The Drip Drops to life, engaging kids globally in their wonderful world of color."

CRA-Z-ART® founded by Lawrence Rosen in 2008, is the fastest growing arts, craft and toy company in America focused on bringing excitement and innovation to both the toy and school supply market.            CRA-Z-ART® is a prime manufacturer based in Randolph, New Jersey with factories in the USA and China.

ABOUT THE DRIP DROPS
Simplistic in style but rich in content, the personality-driven cast of The Drip Drops characters will take kids on a wonderful journey. The Drip Drops are on a mission to color the world and they need your help to do it. Long ago, the world was a colorless place until something magical happened – six Drip Drops slid down a rainbow! Kellie, Mango, Yahooey, Kabluey, Red-Rosy, Violetta, and their adorable dog Pinkaboo live in Tint Town, and with your help, they are setting out to bring color to the world. Each character has a unique personality and talent that you will identify with. They work together in a community that is similar to most neighborhoods, complete with a library, grocery store, school, town hall, and playground. But most importantly they have you to help them on their adventure. And the best part is that a percentage of all sales of The Drip Drops products go to support The Circle of Care Burn Foundation, to improve the lives of burn survivors and their families. So roll up your sleeves now, pick up a painting tool, and start bringing color back into The Drip Drops’ 3D and augmented reality world!

ABOUT TCKL Inc
Identifying the importance of art in early childhood education, TCKL aims to produce and introduce a whole range of art-centric educational tools and products for the 2- to 6-year-old pre-schoolers. Experts agree that art education in early childhood is critical in developing necessary life skills as it promotes basic problem-solving, teamwork, creativity and self-expression. TCKL was created in 2009 by Tony Lawlor, who has an extensive creative background in several categories.

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Contact:
Ida Yenney                
GennComm                    
(818)839-1410                
ida(at)genncomm(dot)com    

Scott Goldberg
GennComm    
(847)347-3333
scott(dot)m(dot)goldberg(at)me(dot)com

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Ida Yenney
GennComm
818-839-1410
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