“as a branding and marketing tool, nothing is more powerful than putting the brand’s logo, colors and details in the palm of the customers hands.
Orange Park, Florida (PRWEB) January 14, 2013
Digital Footsteps, Ltd. has unveiled a new mobile touring application for iPhone and Android mobile devices that offers a richer multimedia experience, incurs absolutely no roaming fees and does not require an Internet or Wi-Fi connection to be fully functional. And, technology is not the only thing that makes the app unique. This initial release of Digital Footsteps’ app is being marketed to the corporate consumer rather than the end-user.
According to DF’s founder and CEO, Julie Waldman, “mobile technology is changing the economics of the travel and tourism industries and we believe that catering to the needs of the consumer through the service providers is a win-win for us, our customers and the end-user.”
The app, which offers real-time, point-to-point audio and visual navigation, on-site customization, multimedia (including text, graphics, audio and video), full functionality without the Internet or Wi-Fi, and much more, can be completely branded for any business, non-profit and/or organization. Again, according to Waldman, “as a branding and marketing tool, nothing is more powerful than putting the brand’s logo, colors and details in the palm of the customers hands in the form of a value-added service that enriches their travel experience.” For any reservation-based business, the app can include a “booking” button that links directly to the company’s booking page.
In addition to the marketing and branding advantages, Digital Footsteps’ business model, which includes location-based advertising, can generate new revenue streams for the company and need not entail any upfront costs.
For additional information, please contact: Mark Sloman, VP, Business Development, 202-552-1037, marks(at)digital-footsteps(dot)com.