The Operational CRM eBook defines the aspect of CRM that people are most familiar with: The database, the software, the lists of customers and prospects..."
Sundridge, Kent (PRWEB UK) 12 January 2013
Collier Pickard Limited, an independent CRM consultancy firm, continues its series of educational CRM eBooks with the release of The Operational CRM eBook. Following on the heels of The CRM eBook, which acted as an introduction to the world of Customer Relationship Managament, The Operational CRM eBook looks at how CRM is used in day to day operations within a business.
The eBook begins by defining exactly what Operational CRM is and discussing what works and what doesn't when implementing Operational CRM. From processes to data, people to hardware, this area of customer relationship management is often understood as the database itself, or the system that sales, marketing and customer service teams use. But Operational CRM also needs to include an organisations strategy and goals in order to be a success. The Operational CRM eBook explains how to make these connections.
Selecting the right software and hardware for your CRM implementation is another concern addressed within the eBook. The choice of hardware for a new CRM system is often overlooked, leading to costly errors, whilst the choice of software is often approached by looking for the solution that appears to be the most "feature rich" rather than the best fit for an organisation. The Operational CRM eBook addresses these issues and helps businesses find the right approach for their needs.
The Operational CRM eBook is the second release in the CRM eBooks series from independent CRM consultancy Collier Pickard. The eBook series is backed up by weekly CRM Whiteboard videos which further define key terms within the world of Customer Relationship Management and weekly best practice advice and news published through the CRM Insights blog.
About Collier Pickard
Collier Pickard is an independent CRM consultancy specialising in offering the best CRM and BI solutions for the mid-market environment and for divisions of global corporations. Collier Pickard approaches all of its engagements seeing its clients as partners. On this basis they select the most appropriate technology to deliver a single, coherent platform on which to manage change smoothly and positively.
With over 20 years experience in customer relationship management, Collier Pickard has accumulated a vast amount of experience and knowledge about the field, from identifying and promoting CRM best practice to isolating and overcoming the challenges often associated with implementing CRM.