PerformLine Kicks Off 2013 Announcing Several Prominent New EDU Clients

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Datamark, 2U, Northcentral University and other leading education companies select PerformMatch™ as best solution to handle their compliance monitoring efforts

PerformLine’s innovation, proven track record and complete focus on compliance made them a perfect fit for our compliance needs.

PerformLine, the leading provider of compliance monitoring and discovery technologies, announced today that several prestigious clients are joining the growing ranks of education companies identifying the PerformMatch™ platform as the most powerful compliance monitoring available.

These new clients have singled out PerformMatch as their compliance partner of choice. The selection was based on PerformLine’s sole focus on compliance that drives the most advanced monitoring solutions available to guard brand assets. Some of the new PerformMatch clients include:

  •     2U, formerly 2tor: partners with many top-tier non-profit colleges and universities including University of Southern California, Georgetown University, University of North Carolina at Chapel Hill, Washington University in St. Louis, American University, and George Washington University to deliver rigorous, selective degree programs online. 2U provides universities with the technologies, infrastructural support and capital they need to transform their on-campus programs into high-quality, web-based programs.
  •     Datamark: a data driven enrollment marketing firm, offers full-service lead management, complete with conversion solutions designed to reach, engage and motivate prospective students at every stage up to and through the enrollment process.
  •     Northcentral University: a private, online and graduate-focused university serving adult students globally

“Our student recruitment solutions are designed to generate qualified inquiries and transition them into enrollments,” said Tom Dearden, CEO, Datamark. “Part of that process is to ensure that inquiries are compliant. PerformLine’s innovation, proven track record and complete focus on compliance made them a perfect fit for our compliance needs. We are pleased to partner with PerformLine and are actively integrating PerformMatch into our process and services for our customers.”

After considered review, Northcentral University found that the PerformMatch methodology that protects their brand reputation and holds partners, affiliates and lead generators to the highest compliance standards was key to their decision.

“We hold all members of our community to the highest ethical standards of professional and academic conduct and the rules and regulations of U.S. higher education,” said Mike McKito, director of online marketing at Northcentral University. “That community includes our affiliates and lead generators. We are very excited to have selected PerformMatch to monitor our web content and call centers. PerformMatch will now be an integral part of our inquiry process, helping us hold all partners to our same high compliance standards.”

PerformLine and the PerformMatch platform are now in their fourth year of serving as the compliance authority for hundreds of prominent higher education marketers. PerformMatch has found and reviewed over 4 billion compliance observations to date for clients—helping them and their partners in their quest to execute to the highest level of compliance principles.

“We’re honored to be chosen by these respected universities and top education firms as the marketing compliance experts,” stated Alex Baydin, CEO of PerformLine. “Each of these companies shares the common goal of generating leads through compliant means and only PerformMatch ensures that for them—no matter what channel the lead comes through.”

Companies interested in learning more about the PerformMatch™ suite of compliance services should call 973.590.2305 or visit http://www.performline.com.

About PerformLine
PerformLine develops and delivers the most advanced compliance monitoring services for marketers. Leading companies looking to optimize their businesses choose PerformMatch™ to discover, monitor and enforce regulatory and brand compliance. PerformLine, Inc. is headquartered in Morristown, N.J. For more information about PerformLine and the PerformMatch compliance platform, visit http://www.performline.com or call 973-590-2305.

About Datamark
Since 1987, Datamark has delivered innovative, data-driven marketing exclusively to higher education. The company provides marketing advisory research services, full-service lead generation and management, and conversion marketing solutions designed to reach, engage and motivate prospective students. Focusing on performance and visibility into the student enrollment cycle, Datamark helps schools drive higher return on their marketing investment. http://www.datamark.com.

About 2U, Inc.
2U, Inc., formerly known as 2tor, Inc., partners with top-tier universities to deliver rigorous, selective graduate degree and undergraduate for-credit programs online. Founded in 2008 by John Katzman and a team of education veterans, the company provides universities with the technologies, infrastructural support and capital they need to transform their on-campus programs into high-quality, web-based programs. 2U is one of the highest-funded education technology start-ups in the United States. http://www.2u.com.

About Northcentral University
Founded in 1996, Northcentral University is an accredited, private, online and graduate-focused university serving adult students globally. Northcentral University offers doctoral, master’s and bachelor’s degrees in business and technology management, education, psychology as well as marriage and family therapy. Degree programs are customized to meet each student’s goals and interests. Courses are taught one-to-one by a member of NCU’s 100 percent doctoral faculty. Northcentral University is regionally accredited by the Higher Learning Commission and is a member of the North Central Association of Colleges and Schools. For more information, visit http://www.ncu.edu or call (888) 628-2078.

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Claire Milazzo
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