Embracing the New World of Custom Labelling with South East Labels

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The huge impact of packaging on purchase decisions means that there is higher demand for custom labelling to accompany new, innovative designs.

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Not only is custom labelling important to complement attractive packaging designs, but it is also in demand for a variety of niche products and uses.

Packaging is a highly influential factor in buying habits, with impulse buying accounting for a staggering 75% of consumer spending.

Brian Jackson, Director of South East Labels, a specialist label supplier based in south-east Britain, says the rise of custom labelling is a result of other factors too:

“Consumer tastes and colour trends are always changing, which means that companies regularly need to invest in repackaging exercises. But when it comes to custom labelling, marketing specifications are just one consideration. In other industries – the NHS, for example, or within schools and clinical environments – hygiene is paramount, so we use an innovative anti-microbial material that minimises the risk of cross-contamination.”

Not only is custom labelling important to complement attractive packaging designs, but it is also in demand for a variety of niche products and uses. One such area is the horticultural sector, where the development of labels made using special materials has helped to reduce problems with slugs and snails eating labels. “There are considerations – such as bug repellence – that probably don’t cross the minds of purchasers much at all,” says Jackson.

“When we became aware of the problem, we were able to offer synthetic labels as a simple solution,” says Jackson. “The labels are manufactured using polypropylene and polyethylene, meaning they are weatherproof and, just as importantly, slug- and snail-proof. With synthetic materials and a variety of printing methods, top coats and laminates also available, we are able to design and manufacture durable – and inedible – custom labels.”

Today, there are customers who require custom printed labels of all sizes for use underwater, in the building industry and in cryogenic deep freezers. There is no longer a ‘standard’ or ‘normal’ label, and requests are becoming increasingly specific.

In 2012, however, one definite trend began to emerge, with Olympic- and Jubilee-related products selling in excess of an estimated £100m. “With the Queen’s Diamond Jubilee and the Olympics, we are seeing a resurgence of the ‘cool Britannia’ theme that was popular in the 90s,” Brian comments. “Our ‘Made in Britain’ labels have never been more popular!”

About South East Labels

South East Labels have been established since 1988 as manufacturers of labels and suppliers of labelling systems to a wide variety of industries. They are dedicated to meeting the fast turnaround time and continuity of supply required by their customers. Visit http://www.southeastlabels.co.uk for more information.

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Christian Godden
South East Labels
+44 (0)1798 873 738
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