Elizabethtown, KY (PRWEB) January 10, 2013
The International Youth Conditioning Association has launched Power Evolution, a new product aimed at developing young athletes. The product is currently on sale now through tomorrow night at Midnight EST for $50 less than the retail price.
Created by acclaimed strength coaches Robert Dos Remedios and Wil Fleming, Power Evolution serves as a primer on helping younger athletes to train for power.
The latest offering from the IYCA comes at a time CEO Pat Rigsby describes as “the dawning of a new era in youth athletic development.”
In the past half-decade the International Youth Conditioning Association has changed the youth fitness world by assuming a leadership role in the industry. Created in the mid-2000s, the company advocates on behalf of “best practices” in the area of childhood athletic development.
As part of its mission to help kids become better athletes, the IYCA wants to give youth coaches one last chance at a promotional discount on the new product. It is the company’s hope that if more people can afford the product, more youth will become better athletes.
Rigsby, says “Robert and Wil have been training for a long time, and have brought their kids unrivaled athletic success. We believe that Power Evolution is a breakthrough in youth power training, and it is largely because of the unique insights and experiences of these two men.”
The International Youth Conditioning Association is well known in the fitness industry for crafting unparalleled athletic programs for youth and expanding the educational base of youth trainers throughout the world.
Through the new Power Evolution product, the IYCA is helping to teach youth fitness specialists how to train children in a way that is safe, developmentally sound, and conducive to a lifetime of athletic success in the gym and on the field.
“Some athletes always seem to stand out amongst their childhood peers, whether it’s breaking through tacklers or gliding through the air for an acrobatic layup, explosiveness is the name of the game in athletic competition,” says Rigsby, a former college baseball coach.
“When you get right down to it, athletic success in any field or sport is usually determined by the child that generates the most power,” Rigsby continues. “Power Evolution will show youth fitness specialists how to help their athletes dominate through training for power.”
The new product will feature Remedios and Fleming’s “Top 65 Movements/Exercises for Power,” innovative power training methods, information on kettlebells and dumbbells, Olympic lifting tips, and much more.
“The best way to develop young athletes is by allowing them to amass a variety of skills and abilities, including explosiveness,” says Nick Berry, Rigsby’s business partner and President of the IYCA.
Power Evolution is on sale for one more day under its promotional price. In honor of its new release, the product is available through tomorrow night at Midnight for $49.95, a $50 discount off its retail price. For more information, visit: http://iycapowerevolution.com/launch/
About Pat Rigsby and Nick Berry: Pat Rigsby and Nick Berry are the co-owners of Fitness Consulting Group, a leading business development consulting firm within the fitness industry.
The IYCA is part of the Fitness Consulting Group family of companies. It is the world’s leading authority in the fields of youth fitness, youth conditioning, and youth athletic development.
To learn more about the IYCA, visit http://iyca.org.