From elegant crystals to modern design details, the images in these videos provide insights into how we are bringing innovation, quality and craftsmanship to the lighting marketplace.
(PRWEB) January 11, 2013
Crystorama Lighting, one of the industry’s leading chandelier resources, will tell its story onscreen during the Dallas International Lighting Market on January 17-21, unveiling a series of videos that highlight the company’s heritage and illustrate the design excellence for which the Crystorama brand is well known.
The video series represents a major investment in the Crystorama brand with a goal of enhancing sales and marketing by retailers who feature the company’s offerings of highly decorative yet affordable chandeliers.
“Video is the perfect medium for the Crystorama story,” said Brad Kleinberg, president of Crystorama Lighting, a family-owned lighting design house based in Westbury, N.Y. “From elegant crystals to modern design details, the images in these videos provide insights into how we are bringing innovation, quality and craftsmanship to the lighting marketplace.”
The lead element in the video series, “The Crystorama Story,” highlights the heritage of the business founded by Abraham Kleinberg in 1958 and traces the company’s evolution from a focus on crystal chandeliers to the creation of lighting fixtures that draw inspirations from art, jewelry, fashion and architecture.
“It was important for us to share the family story of Crystorama while also sharing our vision for the future,” Kleinberg said. “’The Crystorama Story’ brings into perspective the inspirations that enable us to create chandeliers in sync with ever changing consumer tastes.”
The new video series also includes five lighting collection videos – Palla, Harper, Solaris, Cast Brass and Maria Theresa. Each of these videos captures the collection’s personality, highlighting unique design details and quality craftsmanship. The videos are designed for customer use online, in retail stores and lighting showrooms.
“Our customers can merchandise the Crystorama brand and our lighting collections videos by using these videos as high-impact sales and marketing tools,” Kleinberg said. “The videos represent a major expansion of our support for the Crystorama brand, which also includes our ongoing investments in catalogs, sales literature, website and email communications.”
The Crystorama corporate profile and collections videos will debut in the company’s showroom during Dallas Market, Suite 3503, in the Dallas Market Center. Copies of the videos will be available via DVD and FTP download for sales representatives and customers.
For more than 50 years, Crystorama has been a leader in the lighting industry, recognized for distinctive lighting creations that are exceptional in quality, design and craftsmanship. Drawing upon its depth of knowledge and expertise and inspired by fashion and art, Crystorama continues to innovate with modern shapes, materials and colors.
Crystorama chandeliers are featured in such prestigious institutions as the U.S. Supreme Court, Constitution Hall and the Palace Theatre, as well as hotels, resorts and homes that range from urban lofts and country estates to suburban neighborhoods. The family owned business is headquartered in Westbury, N.Y., and serves retailers and contract distributors nationwide. On the web at http://www.crystorama.com.