“NASCAR and Joe Gibbs Racing offer the perfect fit for Reser’s,” said Mark Reser, president and CEO of Reser’s Fine Foods. “The fan base aligns perfectly with our consumers..."
Huntersville, NC (PRWEB) January 15, 2013
Joe Gibbs Racing (JGR) announces today that Reser’s Fine Foods will sponsor five races in the NASCAR Nationwide Series with driver Matt Kenseth in 2013.
“NASCAR and Joe Gibbs Racing offer the perfect fit for Reser’s,” said Mark Reser, president and CEO of Reser’s Fine Foods. “The fan base aligns perfectly with our consumers and our partnership with JGR provides a tremendous marketing platform to support our business. We are looking forward to increasing our brand awareness, growing distribution, and to borrow a racing term, accelerating retail sales across the country.”
Reser’s began selling its now famous potato salad in 1950. Since then, the company has grown to become the No. 1 national brand of deli salads and makes hundreds of other comfort foods that make fun times easy and affordable for every family. “From picnics, to tailgaters, to a day at the race track, we are proud to be part of the extended American family,” states Reser.
“It’s good to be back in the Nationwide Series,” said Kenseth. “I’m proud to represent Reser’s. Although I know it won’t be easy for me with so much great competition in the Series, I’m hoping I can deliver some fun times with a few wins on the track.”
Kenseth last raced in the Nationwide Series in 2011 when he won his only start of that year in the May race at Charlotte Motor Speedway. For his career, Matt has started 248 races in the Nationwide Series and recorded 26 wins with 118 top-five and 168 top-ten finishes. He has also claimed 16 pole awards in the Series.
Reser’s will be an associate sponsor for the entire NASCAR Nationwide series, and the No 18 Reser’s Toyota will appear in five races in 2013 beginning with the March race in Phoenix. Reser’s complete 2013 racing schedule is as follows:
DATE / RACE
March 2 - Phoenix
April 12 - Texas
May 25 - Charlotte
Sept. 6 - Richmond
Oct. 5 - Kansas
(Events are subject to change.)
Kenseth has Nationwide Series career wins in Phoenix, Texas and Charlotte, but has yet to visit victory lane in Richmond or Kansas. However JGR has won four and three times respectively at each of those tracks.
“We are happy to have Reser’s come on board with Matt (Kenseth) in our Nationwide Series program,” said J.D. Gibbs, president of JGR. “As a new sponsor, Reser’s is a perfect fit for our sport. It is an impressive company with tremendous success and we plan on providing that same level of success on the track and working to assist them in reaching their marketing goals.”
Oregon-based Reser’s is the leading North American provider of deli salads, fresh salads, side dishes and prepared foods. Reser’s makes fun times easy and affordable for every family. Reser’s famous potato salad is a family favorite at picnics, BBQs and tailgaters across the country. Founded in 1950 by Earl and Mildred Reser, the company remains privately owned and operated and committed to providing delicious foods for the supermarket and food service industries. Reser’s employs approximately 4,800 people in 18 facilities in the U.S. and Mexico. Visit http://www.resers.com.
Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR, currently fielding three NASCAR Sprint Cup Series teams, three NASCAR Nationwide Series teams and a driver development program. Its driver lineup consists of Denny Hamlin, Kyle Busch and Matt Kenseth in the Sprint Cup Series, while Brian Vickers and Elliott Sadler joins those three in the Nationwide Series along with Drew Herring and Darrell Wallace, Jr. Based in Huntersville, N.C., and owned by Joe Gibbs – a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame – JGR has competed in NASCAR since 1992, winning three Cup Series championships, and four Nationwide Series owner’s championships along with more than 175 NASCAR races, including three Brickyard 400s and the 1993 Daytona 500.