Affinity4 Helps Local Families with ForKids Holiday Shop

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Affinity4, one of the nation's leading affinity-based marketers specializing in helping charities, ministries and other nonprofit organizations raise funds, recently staffed the ForKids Holiday Shop in an all-day volunteering effort, benefitting ForKids clients on site at the Good Mojo Thrift Shop.

“It was great to work with ForKids and be able to help provide a Christmas for local children and families, who may not otherwise have been able to have Christmas,” said Steve Halliday, President and CEO of Affinity4.

Affinity4, one of the nation's leading affinity-based marketers specializing in helping charities, ministries and other nonprofit organizations raise funds, recently staffed the ForKids Holiday Shop in an all-day volunteering effort, benefitting ForKids clients on site at the Good Mojo Thrift Shop.

“It was great to work with ForKids and be able to help provide a Christmas for local children and families, who may not otherwise have been able to have Christmas,” said Steve Halliday, President and CEO of Affinity4.

For this holiday campaign, Affinity4 pledged to donate $5 for every wireless product purchased through Affinity4 from October 1 to December 14 to ForKids’ Holiday Shop, resulting in a $500 donation. In addition, 10% of the proceeds from each Affinity4 purchase are donated to the charity or ministry of the customer’s choice. To date, Affinity4 has donated nearly $100 million to charities and ministries worldwide through its GiveBack Program.

Through similar philanthropic projects, Affinity4 has helped raise funds for various nonprofit organizations like Feed the Children, the American Family Association and the Wounded Warrior Project. Employees of the company also participate in community service projects like book and coat drives that benefit at-risk-youth and homeless families and school supply drives for underprivileged children.

About Affinity4

Owned by BN Media, an entity that also includes the investors behind Affinity4, Beliefnet and Cross Bridge is an affinity-based marketing company whose mission is to help support its nonprofits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and wireless phone services, Internet, DIRECTV®, and more to the supporters of its international base of nonprofits which includes charities, ministries, and other organizations.
With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding nonprofit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back nearly $100 million to nonprofits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: http://www.affinity4.com or call 1-800-684-4880.

About BN Media

Through its three operating companies – Beliefnet, Affinity4 and Cross Bridge – BN Media is the definitive online resource for information related to inspiration and spirituality. BN Media provides award-winning inspirational editorial and video content through mainstream and faith-based channels. The company’s mission is to inspire positive thought and action.

About ForKids

ForKids is a nonprofit agency with a mission of breaking the cycle of homelessness and poverty for families and children. ForKids currently serves approximately 200 families, and over 400 children in South Hampton Roads and Western Tidewater. The agency provides emergency shelter, transitional and permanent supportive housing, aftercare and homelessness prevention programs for families in Norfolk, Portsmouth, Chesapeake, Virginia Beach, Suffolk, Franklin, Isle of Wight and Southampton County. Children’s services include tutoring, educational enrichment programs, field trips, summer camps, and counseling. Adult programs include classes in life skills, parenting, budgeting, GED tutoring, counseling and case management.

For more information about ForKids, please visit http://www.homesforkids.org or call (757) 622-6400.

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Sharon Kirk
BN Media
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