Aloha Coast Realty Reports That More and More Maui Vacationers Call Vacation Rentals Their Home Away From Home

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Travelers to Maui are discovering, just like travelers worldwide, that vacation rentals are often the best choice for them. Vacation rentals continued their trend of growth in 2012.

Number of Reservations Increased 30% Between 2011 and 2012

Hawaii Holiday Vacation Rentals, a vacation rental management company, reports that the number of reservations and nights booked in 2012 were significantly higher than 2011 on the island of Maui. The number of reservations increased by 30% and the number of nights booked increased by 25%. The number of nights per booking decreased slightly but it was a less than one night per booking decrease.

"Some people within the travel industry say that there is a trend toward more frequent, shorter vacations and our numbers seem to reflect that," said John Dirgo, one of the directors of Aloha Coast Realty, the owners of Hawaii Holiday Vacation Rentals.

Vacation rentals offer the traveler a home-like atmosphere, with kitchens and more room than a hotel room. For the budget-conscious traveler, the amenities of a vacation rental lets them save money on food, lets them do their laundry (and therefore have to carry less clothing) and are often in very desirable areas without the cost of a resort. While reservations and nights booked increased by 30% and 25% respectively, overall rental revenue increased by a smaller percentage, highlighting how more and more travelers are bargain hunting.

"More and more travelers are beginning their searches on the Internet, so the savvy traveler is checking places like HomeAway, VRBO and FlipKey. Like any business, Hawaii Holiday has to be where the customers are, so we work closely with these companies and they work closely with us."

Research by travel industry organizations like the Vacation Rental Managers Association indicate that the growth of vacation rentals will continue in future years.

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