(PRWEB) January 14, 2013
HEAR-IT-LIVE, a Nashville based music startup, seeks to connect listeners directly to an artist’s online presence and marketplace via the fan’s mobile handset. “The idea is simple: provide artists with the ability to deliver a wide range of content to the listener, while building an ongoing relationship via social media and driving traffic to the artist’s storefront,” says Jon Stirling, founder of HEAR-IT-LIVE. “If the music connects with a listener, they can act on it with a variety of options through their mobile device. From joining an email list, to connecting on Facebook, to a Twitter follow, to making a purchase of music, merchandise or tickets, that’s what HEAR-IT-LIVE is about; helping new independent music get heard and expanding revenue opportunities for artists.”
The new service also includes unprecedented data collection and reporting to artists via the HEAR-IT-LIVE website. “The idea here is to bring better analytical tools to the table as part of our solution. Artists can now log into the HEAR-IT-LIVE Artist Portal to manage all their account details, including an interactive map of the world that graphically plots where their fans are located, where their music has been streamed, and enables them to fully understand the demographic breakdown of their fan base.” Artists can then use this data to plan tour routes, promotional ad campaigns, and geo-target their email blasts.
One of the great features of HEAR-IT-LIVE is the “At The Show” section of the App. When a fan checks in at a live show by launching HEAR-IT-LIVE on their mobile handset, they get credit for attending. “At The Show” also lists all bands on the bill, and a fan can easily click through to follow a new favorite.
HEAR-IT-LIVE has also made inroads with gamification, implementing features that allow artists to create challenges and rewards for their fans by launching viral promotional campaigns. Fans get credits for checking in at a live show, posting on social media sites, and getting friends to stream songs. Fans redeem credits with an in-app laminate that can deliver what ever the artist assigns to it, whether it is a meet and greet, dinner with the band, or any other reward the artist creates. Explains Stirling, “It’s a fairly sophisticated feature, and we can even limit the availability of contests to fans within geographical regions. It’s a feature that could be used to great effect for generating social media buzz around an upcoming local show.”
Another great feature under development is HEAR-IT-LIVE Radio. HEAR-IT-LIVE Radio will incorporate both automated playlists based on genre as well as curated podcasts by trusted gatekeepers.
HEAR-IT-LIVE is currently in Beta, regularly incorporating new features.
Press Email: press(at)hear-it-live(dot)com
Investor Email: investors(at)hear-it-live(dot)com
Company Website: http://hear-it-live.com
iTunes App Store: https://itunes.apple.com/us/app/hear-it-live-free/id336873098?mt=8