We’ve been talking about omni-channel integration via technology for a number of years, but we finally saw some fantastic successes this past holiday season.
Long Beach, VA (PRWEB) January 11, 2013
On a new podcast found exclusively on popular retail thought leadership site What’s Next Retail, Sandeep Walia, CEO of Ignify, Microsoft’s Dynamics ERP Partner of the Year, discussed how retailers with successful omni-channel strategies found success during the 2012 holiday season whereas retailers who have not yet discovered how to integration their multiple selling channels have not.
Walia said, “We’ve been talking about omni-channel integration via technology for a number of years, but we finally saw some fantastic successes this past holiday season.”
Walia also reflected on how the industry’s reported 2.5% overall growth was boosted by strong growth in e-commerce. “Remarkably e-commerce saw a 15% bump and it’s been reported that e-commerce accounted for 45% of the overall holiday retailer growth! This is the right sign that effective omni-channel strategies must be in place early in 2013 to be impactful in the next holiday season.”
He said this evolution leads nicely into NRF. “When I think about what retailers in attendance must shop for at NRF, I would put anything related to implementing a better e-commerce and omni-channel capability at the top of the list. Better e-commerce functionality must be at the top of the list, especially if the retailer is weak in omnichannel.”
Walia said he looks forward to what Microsoft will be showing at NRF based on the R2 release of Microsoft Dynamics AX 2012 for Retail.
“I also look forward to the Monday session at NRF "Become a Dynamic Retailer with Microsoft Dynamics & Deliver the Future of Retail Today.” Lynda Barr, Chief Financial Officer of Edwin Watts Golf, an Ignify and Microsoft Dynamics customer, will share her powerful insights and experiences on retail technology and Microsoft Dynamics,” said Walia.
Click here to listen to the podcast.
Sandeep Walia is the founder and CEO of IGNIFY – a 300 person ERP, CRM and eCommerce software and cloud-based solutions company with offices in USA, Canada, Philippines, Singapore, Indonesia, and India. He is a regular contributor to WhatsNextRetail.com, a thought leadership site led by members of the Retail Industry Partner Community, a network of Microsoft Dynamics partners.