WAE+ Christmas sales jump 6,000 per cent on 2011

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New website features and toy range prove to be a success for online retailer

Lego Star Wars Millennium Falcon, available at waeplus.co.uk

We had a record December thanks to consumers taking advantage of our recently-launched discounted toy range, which includes children’s favourites such as Playmobil and Lego.

Online retailer WAE+ has reported record figures for December 2012 with over 11,000 customer orders. The Company also generated £1.2 million sales, an increase of 6,000 per cent in sales on December 2011.

Ben Slater, Operations Director at WAE+, comments: “We had a record December thanks to consumers taking advantage of our recently-launched discounted toy range, which includes children’s favourites such as Playmobil and Lego. Sales of discounted consumer electronics, such as Samsung LED Smart TVs and wireless sound systems, also underpinned our strong figures.”

New features on the WAE+ website, such as a live price comparison function, enabling customers to price check core products against major retailers, and a simplified check out process also contributed by improving functionality and streamlining the customer’s buying experience. As a result of on-going website improvements, WAE+ saw its customer base increase exponentially over the last quarter.

Slater continues: “The new features on our website are helping us to meet our customers’ expectations and this is proven by our record sales period over Christmas, which is also partly due to our extensive range of products and competitive pricing. We are now focusing on continued growth in 2013 and, to this end, are moving to a large 15,000 sq ft warehouse in Birmingham.

“In our first year, we've processed over 35,000 completed orders, 50 per cent of which were in Q4, 2012. As a result of our continuing sales success, we grew our customer service team by 45 per cent, extended our working week by three hours daily and are now open on Saturdays too. We have exciting plans for the future, and are working hard to improve customer service and product delivery to ensure our continued growth over the next 12 months.”

WAE+ is currently trialling a new service that offers weekend deliveries and exact time slots to customers.

WAE+ caters to a variety of industries, including consumer electronics, office supplies, parts and components, and wholesale food and drink. This is currently the widest range of immediately-available products provided by any online UK retailer.

For more information on the selection of discounted products available from WAE+, visit http://www.waeplus.co.uk or call the sales team on 0121 663 0433.

About WAE+
WAE+, one of the fastest growing online retailers, offers 125,000 products including office supplies, consumer electronics, parts and components and wholesale food and drink. The retailer’s sourcing strategy and ecommerce platform enable it to sell a large range of discounted products.

Headquartered in Birmingham, WAE+ originally sold office supplies to thousands of businesses across the UK and has since branched out to selling related products to both businesses and consumers.

Since the company’s, inception, the team has focused on three key areas: range, value and customer service.

WAE+ offers a lowest price guarantee on its core range and has a growing customer service centre committed to providing an efficient and reliable dispatch service, backed up with efficient and polite customer service.

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Suman Roy
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