(PRWEB UK) 13 January 2013
Branching out to the northern urban hub of Manchester, London Taxi Advertising has placed a series of fully-wrapped taxi liveries within the city to promote British bookmaker Stan James. The twelve month campaign will reap the benefits of outdoor advertising as they spread the Stan James image through Manchester’s streets.
Wrapped in a vibrant green background, the iconic cab shape is adorned with bold Stan James advertising. “BET NOW ON YOUR MOBILE” encourages onlookers to get involved with the live sports betting company, offering a clearly visible promotional code and noticeably positioning their web address. With the image of ‘Stan’ on one passenger door and ‘James’ splashed across the other, the advert appeals to ordinary citizens interested in the betting industry. Home to the globally renowned football teams of Manchester United and Manchester City, the taxis are strategically situated to target an appropriate audience.
Stan James is the country’s third most popular betting outlet, making the most of our digital landscape by basing its services predominantly online, supported by 65 physical shops across the UK. The business has been in effect since its establishment in 1973, and is associated with the facility of Betting In-Running, meaning that odds and prices are updated in real time as a match develops.
Taxi advertising provides brands with a high-frequency method of visually captivating a target audience. Attracting attention at street level, they are an effective out of home advertising format, with the ability to reach a wide range of people due to their mobile nature. London Taxi Advertising specialise in this promotional format, allowing Stan James to receive dedicated expertise in the planning and implementation of their campaign.